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Marketing
Banach Marketing Mix Pricing Concepts
The Five Cs of Pricing
Marketing
Banach Marketing Mix Product Development
1. Product development Process 2. The Diffusion of Innovation 3. The Product Life Cycle
Marketing
Banach B2B Marketing
B2B Marketing
Marketing
Banach Analyzing the Marketing Environment 1
Macro- & Micro Environment
Marketing
Banach Consumer Decision Prozess
Consumer Decision Prozess
Marketing
Banach Strategic Marketing Planning Prozess: Marketing Plan, Growth Strategies, Macro Strategies
Strategic Marketing Planning Prozess: Marketing Plan, Growth Strategies, Macro Strategies
Marketing
Marketing
Marketing 1 online FHNW / Chapter 1
Kapitel 1
Marketing
Media and Cultures
Notes of Classes + Book
Marketing
Marketing
Marketing at the TU München
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 13: Communicating customer value: Personal selling and direct marketing
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 12: Communicating customer value: Advertising, sales promotion and public relations
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 11: Retailing and wholesaling
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 10: Marketing channels and supply chain management
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 9: Pricing: understanding and capturing customer value
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 8: New-product development and product life-cycle strategies
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 7: Product, services and branding strategy
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 6: Segmentation, targeting and positioning: Building the right relationships with the right customers
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 5: Consumer and Business Buying Behaviour
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 4: Managing Marketing Information
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 2: Company and Marketing Strategy: partnering to build customer relationships
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 3: The Marketing Environment
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 1: Managing profitable customer relationships