Marketing an Introduction, Gary Armstrong
Chapter 6: Segmentation, targeting and positioning: Building the right relationships with the right customers
Chapter 6: Segmentation, targeting and positioning: Building the right relationships with the right customers
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Kartei Details
| Karten | 35 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 18.05.2013 / 01.06.2022 |
| Lizenzierung | Kein Urheberrechtsschutz (CC0) |
| Weblink |
https://card2brain.ch/box/marketing_an_introduction_gary_armstrong5
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When a company identifies the parts of the market it can serve best and most profitably, it is practicing ______
Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more ________ with products and services that match their unique needs
Brown's Pet Supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. What type of segmentation does Brown use?
Demographic variables are so frequently used in market segmentation because they ________
Marketers must be careful to guard against ________ when using age and life cycle segmentation.
Many marketers believe that ________ variables are the best starting point for building marketing segments.
Markets can be segmented into group of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________
By studying its less loyal buyers, a company can detect which brands are most ________ with its own.
