Marketing an Introduction, Gary Armstrong
Chapter 10: Marketing channels and supply chain management
Chapter 10: Marketing channels and supply chain management
36
0.0 (0)
Kartei Details
Karten | 36 |
---|---|
Sprache | English |
Kategorie | Marketing |
Stufe | Universität |
Erstellt / Aktualisiert | 30.05.2013 / 01.06.2022 |
Lizenzierung | Kein Urheberrechtsschutz (CC0) |
Weblink |
https://card2brain.ch/box/marketing_an_introduction_gary_armstrong9
|
Einbinden |
<iframe src="https://card2brain.ch/box/marketing_an_introduction_gary_armstrong9/embed" width="780" height="150" scrolling="no" frameborder="0"></iframe>
|
Which of the following is not a typical supply chain member?
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
A company's channel decisions directly affect every ________.
From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.
Intermediaries play an important role in matching ________.
Which of the following is not a key function that intermediaries play in completing transactions?
In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.
An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ________ in the channel.