Marketing an Introduction, Gary Armstrong
Chapter 10: Marketing channels and supply chain management
Chapter 10: Marketing channels and supply chain management
Fichier Détails
| Cartes-fiches | 36 |
|---|---|
| Langue | English |
| Catégorie | Marketing |
| Niveau | Université |
| Crée / Actualisé | 30.05.2013 / 01.06.2022 |
| Lien de web |
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It is common for international marketers to ________ their channel strategies for each country.
Marketing channel management calls for selecting, managing, ________, and evaluating channel members over time.
Most companies practice strong PRM to forge long-term relationships with channel members. What does PRM stand for?
Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not included in this process?
Which of the following is not an area of responsibility for a logistics manager?
To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.
Which of the following transportation modes is used for digital products?
Companies manage their supply chains through ________.
Julie Newmar recognizes that her company needs to provide better customer service and trim distribution costs through teamwork, both inside the company and among all the marketing channel organizations. Julie will begin the practice of ________.
Smart companies coordinate their logistics strategies and forge strong partnerships with suppliers and customers to improve customer service and reduce channel costs through ________.
Today, a growing number of firms now outsource some or all of their logistics to ________.
Rolex watches can only be found in a limited number of intermediaries. This is an example of ________.
A company should think of its intermediaries as both its ______ and _________.
Exclusive territorial agreements are normal practices in ________.
Which of the following innovations has created opportunities for significant gains in distribution efficiency?
Which of the following is not a typical supply chain member?
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
A company's channel decisions directly affect every ________.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
Intermediaries play an important role in matching ________.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
Which of the following is not a key function that intermediaries play in completing transactions?
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a ________ in the channel.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
Historically, conventional channels have lacked the leadership to ________.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
A channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a ________.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
A corporate VMS has the advantage of controlling the entire distribution chain under ________.
A distinguishing feature of a contractual VMS is that coordination and conflict management among the independent members of the channel are attained through ________.
Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?
Hybrid marketing systems are also called ________.
The major disadvantage of a multichannel system is that it is harder to control and it can generate ________.
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