Media and Cultures

historically transmitted pattern of meaning embodied in symbols, a system of inherited conceptions expressed in symbolic forms by knowledge about and attidudes toward life

Every person carries within him or herself patterns of thinking, feeling, and potential acting which were learned throughout lifetime.

a socially constructed and historically transmitted pattern of symbols, meanings, premises and rules. Emphasizes co-creation of meaning.

Views culture as a mediating factor.

Culture is a group of people who share a set of norms over time.

• people/behavior e.g. greetings, eating, business behavior, etc.
• concepts/values e.g. competitiveness individualism, etc.
• objects e.g. Statue of Liberty

• culture is learned
• culture is transmissible
• culture is dynamic, through invention and diffusion
• culture is selective
• facets of culture are interrelated
• culture is ethnocentric

quantitative methods, surveys, questionnaires, etc