Marketing an Introduction, Gary Armstrong
Chapter 9: Pricing: understanding and capturing customer value
Chapter 9: Pricing: understanding and capturing customer value
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Kartei Details
| Karten | 36 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 28.05.2013 / 30.05.2022 |
| Lizenzierung | Kein Urheberrechtsschutz (CC0) |
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________ is the amount of money charged for a product or service.
Consumer perceptions of the product's value set the ________ for prices.
Which of the following is a customer-oriented approach to pricing?
In ________, price is considered along with the other marketing mix variables before the marketing program is set.
Underpriced products sell very well, but they produce less revenue than they would have if price were raised to the ________ level
________ is a company's power to maintain or even raise prices without losing market share.
________ pricing is product driven. The company designs what it considers to be a good product, totals the expenses of making the product, and sets a price that covers costs plus a target profit.
Costs that do not vary with production or sales level are referred to as ________.
