Marketing an Introduction, Gary Armstrong
Chapter 9: Pricing: understanding and capturing customer value
Chapter 9: Pricing: understanding and capturing customer value
Fichier Détails
| Cartes-fiches | 36 |
|---|---|
| Langue | English |
| Catégorie | Marketing |
| Niveau | Université |
| Crée / Actualisé | 28.05.2013 / 30.05.2022 |
| Lien de web |
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When management at Yamaha Motorcycles makes decisions on which type of saddlebags, handlebars, and seats for its bikes, they become engaged in ________.
When amusement parks and cinemas charge admission plus fees for food and other attractions, they are following a(n) ________ pricing strategy.
A quantity discount is a price reduction to buyers who purchase ________.
When Peugeot-Citroen provides payments or price reductions to its new car dealers as rewards for participating in advertising and sales support programs, it is granting a(n) ________
The New Age Gallery has three admission prices for students, adults, and seniors. All three groups are entitled to the same services. This form of pricing is called ________
Airlines, hotels, and restaurants call segmented pricing ________.
What type of pricing is being used when a company temporarily prices it product below the list price or even below cost to create buying excitement and urgency?
With the flexibility to adjust prices on a wide range of goods based on demand that the Internet offers, some companies are reversing the fixed pricing trend and using ________.
Which of the following is not a reason for a company to initiate a price cut?
When a competitor cuts its price, a company might decide to ________ if it believes it will not lose much market share or would lose too much profit by cutting its own price.
Valeo Fashions has just introduced a new line of fashion dresses for teens. They will initially enter the market at high prices in a ________ pricing strategy.
Market-skimming pricing would likely be most effective in selling ________.
By definition, this type of pricing is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost.
Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product?
Which of the follwing is a reason for a company to raise its prices?
________ is the amount of money charged for a product or service.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
Consumer perceptions of the product's value set the ________ for prices.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
Which of the following is a customer-oriented approach to pricing?
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
In ________, price is considered along with the other marketing mix variables before the marketing program is set.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
Underpriced products sell very well, but they produce less revenue than they would have if price were raised to the ________ level
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
________ is a company's power to maintain or even raise prices without losing market share.
Keyboard commands:
= turn,
= for-/backward,
= scroll
________ pricing is product driven. The company designs what it considers to be a good product, totals the expenses of making the product, and sets a price that covers costs plus a target profit.
Keyboard commands:
= turn,
= for-/backward,
= scroll
Costs that do not vary with production or sales level are referred to as ________.
Keyboard commands:
= turn,
= for-/backward,
= scroll
________ are the sum of the ________ and ________ for any given level of production.
Keyboard commands:
= turn,
= for-/backward,
= scroll
Which of the following is a cost-based approach to pricing?
Keyboard commands:
= turn,
= for-/backward,
= scroll
Which of the following is an external factor that affects pricing decisions?
Common ________ objectives include survival, current profit maximization, market share leadership, and leadership building.
Under ________, the market consists of many buyers and sellers trading in a uniform commodity such as wheat, copper, or financial securities.
Under ________, the market consists of a few sellers who are highly sensitive to each other's pricing and marketing strategies.
Consumers usually perceive higher-priced products as ________.
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