Marketing an Introduction, Gary Armstrong
Chapter 8: New-product development and product life-cycle strategies
Chapter 8: New-product development and product life-cycle strategies
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Kartei Details
| Karten | 36 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 27.05.2013 / 30.05.2022 |
| Lizenzierung | Kein Urheberrechtsschutz (CC0) |
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What are the two ways that a company can obtain new products?
Which of the following is not a potential cause of the failure of a new product?
The creation of a successful new product depends on a company's understanding of its ________ and its ability to deliver ________ to customers.
Executives, manufacturing employees, and salespeople are all examples of ________.
Which of the following is perhaps the most important external source of new-product ideas?
Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except ________.
GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic number to adopt.
A detailed version of a new idea stated in meaningful customer terms is called a ________.
