Marketing an Introduction, Gary Armstrong
Chapter 8: New-product development and product life-cycle strategies
Chapter 8: New-product development and product life-cycle strategies
Fichier Détails
| Cartes-fiches | 36 |
|---|---|
| Langue | English |
| Catégorie | Marketing |
| Niveau | Université |
| Crée / Actualisé | 27.05.2013 / 30.05.2022 |
| Lien de web |
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The search for new-product ideas should be ________ rather than haphazard.
Increasing profits will most likely occur at which stage of the PLC?
Which of the following cannot be described by the PLC concept?
The PLC concept can be applied by marketers as a useful framework for describing how _______
In the ________ stage, the firm faces a trade-off between high market share and high current profit.
In which stage of the PLC will promotional expenditures be high in an attempt to react to increasing competition?
Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
Most products in the marketplace are in the ________ stage of the product life cycle.
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and ________
A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.
The advantages of standardizing an international product include all of the following except ________
Schmidt Steel Corporation lacks the confidence, capital, and capacity to launch its new steel product into full national or international distribution. Even though test market results look promising, what will be management's next step?
Mattel's Barbie is an example of an age-defying product. Barbie, simultaneously timeless and trendy, is in the ________ stage of the PLC
All of the following are stages in the PLC, except which one?
Becaue names, labels and colors may not easily translate from one country to another, international marketers must carefully asses _______.
What are the two ways that a company can obtain new products?
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
Which of the following is not a potential cause of the failure of a new product?
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
The creation of a successful new product depends on a company's understanding of its ________ and its ability to deliver ________ to customers.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
Executives, manufacturing employees, and salespeople are all examples of ________.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
Which of the following is perhaps the most important external source of new-product ideas?
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except ________.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a realistic number to adopt.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
A detailed version of a new idea stated in meaningful customer terms is called a ________.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
An attractive idea must be developed into a ________.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
In the concept testing stage of new-product development, a product concept in ________ form is presented to groups of target consumers.
Commandes clavier:
= tourner,
= avant/arrière,
= faire défiler
After concept testing, a firm would engage in which stage in developing and marketing a new product?
The second part of the marketing strategy statement outlines the product's planned price, distribution, and ________ for the first year.
During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
In the ________ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
Under what circumstances might it be wise for a company to do little or no test marketing?
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