Marketing an Introduction, Gary Armstrong
Chapter 4: Managing Marketing Information
Chapter 4: Managing Marketing Information
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Kartei Details
| Karten | 57 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 29.04.2013 / 31.05.2022 |
| Lizenzierung | Kein Urheberrechtsschutz (CC0) |
| Weblink |
https://card2brain.ch/box/marketing_an_introduction_gary_armstrong3
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| Einbinden |
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Despite the data glut that marketing managers receive, they frequently complain that they lack ________.
The real value of a company's marketing research and information system lies in the _______
A good MIS balances the information users would ________ against what they really ________ and what is ________.
Four common sources of internal data supplied to internal databases include the accounting department, operations, the sales force, and the ________.
Which of the following statements regarding marketing intelligence is true?
Which of the following is not a potential source for marketing intelligence?
What is the first step in the marketing research process?
Causal research is used to ________
