Bibliothèque de cartes mémoires Saisir le code d'activation
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 12: Communicating customer value: Advertising, sales promotion and public relations
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 11: Retailing and wholesaling
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 10: Marketing channels and supply chain management
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 9: Pricing: understanding and capturing customer value
Economie politique
OM (Chapter 10)
CAPACITY MANAGEMENT
Economie politique
OM (Chapter 7)
PROCESS SELECTION, DESIGN, AND ANALYSIS
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 8: New-product development and product life-cycle strategies
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 7: Product, services and branding strategy
Economie politique
Macro 4
LM - IS model
Gestion d'entreprise
PMP Processes
Project Management Professional: Processes
Economie politique
Macro 2
THE GOODS MARKET
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 6: Segmentation, targeting and positioning: Building the right relationships with the right customers
Gestion d'entreprise
OM (Chapter 9)
Supply Chain Design
Gestion d'entreprise
OM (Chapter 4)
Operations Strategy
Gestion d'entreprise
OM (Chapter 3)
Measuring performance in operations
Gestion d'entreprise
OM (Chapter 2)
Value Chains