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Marketing
Marketing an Introduction, Gary Armstrong
Chapter 7: Product, services and branding strategy
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 11: Retailing and wholesaling
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 9: Pricing: understanding and capturing customer value
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 4: Managing Marketing Information
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 8: New-product development and product life-cycle strategies
Marketing
Regulatory Affairs
Based on the Lecture "Regulatory Affairs" by Prof. Spitzenberger, FH-Lübeck Germany. Lecture is part of the M.sc. BME. The cards are based on the learning outcomes of each slide.
Marketing
Banach Marketing Mix Pricing Concepts
The Five Cs of Pricing
Marketing
Cosumer Behavior
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