Cosumer Behavior

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Kartei Details

Karten	94
Sprache	English
Kategorie	Marketing
Stufe	Universität
Erstellt / Aktualisiert	17.10.2022 / 17.10.2022
Lizenzierung	Keine Angabe
Weblink	https://card2brain.ch/box/20221017_cosumer_behavior
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Flip-Modus

CH1. Consumer Behavior and Marketing Strategy Q1. __________ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

A. Demographics

B. Marketing

C. Psychographics

D. Psychology

E. Consumer Behavior

Q2. Which of the following is not true regarding consumer behavior?

A. Consumer behavior is a complex, multidimensional process.

B. Organizations are applying theories and information about consumer behavior on a daily basis.

C. Marketing practices designed to influence consumer behavior involved ethical issues that affect the firm, the individual, and society.

D. It is often necessary to conduct research.

E. The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior.

Q3. Which of the following is a key aspect regarding consumer behavior?

A. Organizations are applying theories and information about consumer behavior on a daily basis.

B. It is often necessary to conduct research.

C. Consumer behavior is a complex, multidimensional process.

D. Marketing Practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society.

E. All of these choices are correct.

Q4. Mia is concerned how her marketing activities will affect individual consumers as well as society at large. Mia is implementing

A. Proactive marketing

B. Regulated marketing

C. Conscientious marketing

D. Ethical marketing

E. Social marketing

Q5. To survive in a competitive environment, an organization must provide its target customers more ______ than is provided to them by its competition.

A. Feedback

B. Service

C. Attention

D. Value

E. Product

Q6. A portion of a larger market whose needs differ somewhat from the large market is referred to as a(n)

A. Ancillary market

B. Market segment

C. Secondary market

D. Subgroup

E. Niche