Bibliothèque de cartes mémoires Saisir le code d'activation
Catégories
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 3: The Marketing Environment
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 5: Consumer and Business Buying Behaviour
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 7: Product, services and branding strategy
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 6: Segmentation, targeting and positioning: Building the right relationships with the right customers
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 11: Retailing and wholesaling
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 9: Pricing: understanding and capturing customer value
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 4: Managing Marketing Information
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 8: New-product development and product life-cycle strategies