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Marketing
Kristal The Marketing Research Process 1
Managers consider several factors before embarking on a marketing research project.
Marketing
Banach Marketing Mix Promotion
The Customer, Communication Channels, Results
Marketing
Banach Marketing Mix Place
Supply Chain Management
Marketing
Banach Marketing Mix Pricing Concepts
The Five Cs of Pricing
Marketing
Banach Marketing Mix Product Development
1. Product development Process 2. The Diffusion of Innovation 3. The Product Life Cycle
Marketing
Banach B2B Marketing
B2B Marketing
Marketing
Banach Analyzing the Marketing Environment 1
Macro- & Micro Environment
Marketing
Banach Consumer Decision Prozess
Consumer Decision Prozess