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U27

U27

U27

24
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Joel Baur
Joel Baur

Set of flashcards Details

Flashcards 24
Language English
Category English
Level University
Created / Updated 30.11.2015 / 05.12.2015
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to form a connection in your mind between two things

associate (v)

a name given to a product or group of products so that they can be easily recognized

brand (n)
the degree to which people know about the name of a product

brand awareness (n)

when a company designs a product in a way that distinguishes it from ist competitors

brand differentiation (n)

when a brand becomes less powerful or effective

brand dilution (n)

the value of a brand to its owners

brand equity (n)
the use of a brand name that already exists for new type of product

brand extension / stretching (n)

what a brand means or represents

brand identity (n)

the feelings and thoughts people have when they hear or see the name of a product

brand image (n)

the degree to which people continue to buy a particular brand

brand loyalty (n)
emphasizing the characteristics and features of a brand in comparison to its competitors

brand positioning (n)

the degree to which people recognize a brand

brand recognition (n)

the act of giving a company a particular design or symbol in order to advertise its products and services

branding (n)

to make a new brand

create a brand (phrase)
the act of offering a product or service that is different from companies and showing customers how it is better

differentiation (n)

to improve the quality, amount or strength of a brand

enhance a brand (phrase)

a name given to a company's most important product or group of products so hat they can be easily recognized

flagship brand (n)

a name that is used on several different products

generic brand (n)
to keep a brand in existence

maintain a brand (phrase)

where a company decides to put its products in relation to other products

position a product (phrase)

a diagram that shows the qualities and advantages of a particular brand in relation to other brands

positioning map (n)

emphasize the characteristics and benefits of a brand in relation to other brands

position a brand (phrase)
the process of emphasizing the qualities and advantages of a particular product in relation to others

product positioning (n)

to stop a brand from being damaged

protect a brand (phrase)

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