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U27

U27

U27

24
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Kartei Details

Karten 24
Sprache English
Kategorie Englisch
Stufe Universität
Erstellt / Aktualisiert 30.11.2015 / 05.12.2015
Lizenzierung Keine Angabe
Weblink
https://card2brain.ch/box/u27
Einbinden
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to form a connection in your mind between two things

associate (v)

a name given to a product or group of products so that they can be easily recognized

brand (n)
the degree to which people know about the name of a product

brand awareness (n)

when a company designs a product in a way that distinguishes it from ist competitors

brand differentiation (n)

when a brand becomes less powerful or effective

brand dilution (n)

the value of a brand to its owners

brand equity (n)
the use of a brand name that already exists for new type of product

brand extension / stretching (n)

what a brand means or represents

brand identity (n)