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U27

U27

U27

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Joel Baur
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Joel Baur
This flashcard set helps university-level learners improve their English vocabulary related to branding and marketing. The vocabulary flashcards cover key terms like "brand positioning," "differentiation," and "brand equity," essential for understanding marketing strategies. With the "answer first" learning setting, you can reverse the learning direction – from the target language to the source language. These cards are ideal for marketing students, professionals, or anyone looking to enhance their business English, providing a solid foundation for advanced communication in the field.
Flashcards
24
Students
1
Language
English
Category
English
Level
University
Created / Updated
30.11.2015 / 05.12.2015
  • 1  / 24

Flashcards

to form a connection in your mind between two things

associate (v)

a name given to a product or group of products so that they can be easily recognized

brand (n)
the degree to which people know about the name of a product

brand awareness (n)

when a company designs a product in a way that distinguishes it from ist competitors

brand differentiation (n)

when a brand becomes less powerful or effective

brand dilution (n)

the value of a brand to its owners

brand equity (n)
the use of a brand name that already exists for new type of product

brand extension / stretching (n)

what a brand means or represents

brand identity (n)

the feelings and thoughts people have when they hear or see the name of a product

brand image (n)

the degree to which people continue to buy a particular brand

brand loyalty (n)
emphasizing the characteristics and features of a brand in comparison to its competitors

brand positioning (n)

the degree to which people recognize a brand

brand recognition (n)

the act of giving a company a particular design or symbol in order to advertise its products and services

branding (n)

to make a new brand

create a brand (phrase)
the act of offering a product or service that is different from companies and showing customers how it is better

differentiation (n)

to improve the quality, amount or strength of a brand

enhance a brand (phrase)

a name given to a company's most important product or group of products so hat they can be easily recognized

flagship brand (n)

a name that is used on several different products

generic brand (n)
to keep a brand in existence

maintain a brand (phrase)

where a company decides to put its products in relation to other products

position a product (phrase)

a diagram that shows the qualities and advantages of a particular brand in relation to other brands

positioning map (n)

emphasize the characteristics and benefits of a brand in relation to other brands

position a brand (phrase)
the process of emphasizing the qualities and advantages of a particular product in relation to others

product positioning (n)

to stop a brand from being damaged

protect a brand (phrase)

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