Produkt und Preis 4
Preis (66-125)
Preis (66-125)
Kartei Details
| Karten | 18 |
|---|---|
| Sprache | Deutsch |
| Kategorie | BWL |
| Stufe | Universität |
| Erstellt / Aktualisiert | 13.12.2015 / 16.12.2015 |
| Weblink |
https://card2brain.ch/box/produkt_und_preis_4
|
| Einbinden |
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Understanding the Customer: Direct Customer Survey
Open versus closed questions
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Van Estendorps Price Sensitivity meter
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Direct customer survey
Advantages and Problems
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Findings about the Hypothtical bias in WTP
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Hypothetical bias:
Setting prices for Innovative Products
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Calculation of the demand function based on conjoinz analysis: Discussion
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Price Changes and Price Differentiation
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Price Differentiation: Forms of Implementation
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Strategies for dealing with Arbitrage Buying
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Quantity based price differentiation
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Bundling
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Strategic pricing at the beginning of the product lifecycle
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Economy price position
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Mid Market price position
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Premium price position
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Luxury Price Position
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Drivers of price war
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Avoiding price wars
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