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Set of flashcards Details

Flashcards 18
Language Deutsch
Category Micro-Economics
Level University
Created / Updated 13.12.2015 / 16.12.2015
Licencing Not defined
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Understanding the Customer: Direct Customer Survey

Open versus closed questions

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Van Estendorps Price Sensitivity meter

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Direct customer survey

Advantages and Problems

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Findings about the Hypothtical bias in WTP

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Hypothetical bias:

Setting prices for Innovative Products

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Calculation of the demand function based on conjoinz analysis: Discussion

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Price Changes and Price Differentiation

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Price Differentiation: Forms of Implementation

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