Produkt und Preis 4
Preis (66-125)
Preis (66-125)
Set of flashcards Details
| Flashcards | 18 |
|---|---|
| Language | Deutsch |
| Category | Micro-Economics |
| Level | University |
| Created / Updated | 13.12.2015 / 16.12.2015 |
| Weblink |
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Understanding the Customer: Direct Customer Survey
Open versus closed questions
Picture
Van Estendorps Price Sensitivity meter
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Direct customer survey
Advantages and Problems
Picture
Findings about the Hypothtical bias in WTP
Picture
Hypothetical bias:
Setting prices for Innovative Products
Picture
Calculation of the demand function based on conjoinz analysis: Discussion
Picture
Price Changes and Price Differentiation
Picture
Price Differentiation: Forms of Implementation
Picture
Strategies for dealing with Arbitrage Buying
Picture
Quantity based price differentiation
Picture
Bundling
Picture
Strategic pricing at the beginning of the product lifecycle
Picture
Economy price position
Picture
Mid Market price position
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Premium price position
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Luxury Price Position
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Drivers of price war
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Avoiding price wars
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