Marketing an Introduction, Gary Armstrong
Chapter 9: Pricing: understanding and capturing customer value
Chapter 9: Pricing: understanding and capturing customer value
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Kartei Details
| Karten | 36 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 28.05.2013 / 30.05.2022 |
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________ is the amount of money charged for a product or service.
Consumer perceptions of the product's value set the ________ for prices.
Which of the following is a customer-oriented approach to pricing?
In ________, price is considered along with the other marketing mix variables before the marketing program is set.
Underpriced products sell very well, but they produce less revenue than they would have if price were raised to the ________ level
________ is a company's power to maintain or even raise prices without losing market share.
________ pricing is product driven. The company designs what it considers to be a good product, totals the expenses of making the product, and sets a price that covers costs plus a target profit.
Costs that do not vary with production or sales level are referred to as ________.
________ are the sum of the ________ and ________ for any given level of production.
Which of the following is a cost-based approach to pricing?
Which of the following is an external factor that affects pricing decisions?
Common ________ objectives include survival, current profit maximization, market share leadership, and leadership building.
Under ________, the market consists of many buyers and sellers trading in a uniform commodity such as wheat, copper, or financial securities.
Under ________, the market consists of a few sellers who are highly sensitive to each other's pricing and marketing strategies.
Consumers usually perceive higher-priced products as ________.
If demand hardly changes with a small change in price, we say the demand is _____
When setting prices, the company must consider factors in its external environment. ________, including factors such as boom or recession, inflation, and interest rates affecting pricing decisions, can have a strong impact on the firm's pricing strategies.
When companies set prices, the government and social concerns are two ________ affecting pricing decisions.
Companies usually develop ________ rather than single products.
All of the following conditions support market-penetration pricing except which one?
Many producers who use captive-product pricing set the price of the main product ________ and set ________ on the supplies necessary to use the product.
When management at Yamaha Motorcycles makes decisions on which type of saddlebags, handlebars, and seats for its bikes, they become engaged in ________.
When amusement parks and cinemas charge admission plus fees for food and other attractions, they are following a(n) ________ pricing strategy.
A quantity discount is a price reduction to buyers who purchase ________.
When Peugeot-Citroen provides payments or price reductions to its new car dealers as rewards for participating in advertising and sales support programs, it is granting a(n) ________
The New Age Gallery has three admission prices for students, adults, and seniors. All three groups are entitled to the same services. This form of pricing is called ________
Airlines, hotels, and restaurants call segmented pricing ________.
What type of pricing is being used when a company temporarily prices it product below the list price or even below cost to create buying excitement and urgency?
With the flexibility to adjust prices on a wide range of goods based on demand that the Internet offers, some companies are reversing the fixed pricing trend and using ________.
Which of the following is not a reason for a company to initiate a price cut?
When a competitor cuts its price, a company might decide to ________ if it believes it will not lose much market share or would lose too much profit by cutting its own price.
Valeo Fashions has just introduced a new line of fashion dresses for teens. They will initially enter the market at high prices in a ________ pricing strategy.
Market-skimming pricing would likely be most effective in selling ________.
By definition, this type of pricing is used when a firm sells a product or service at two or more prices, even though the difference in price is not based on differences in cost.
Which of the following refers to the prices that a buyer carries in his or her mind and refers to when looking at a given product?
Which of the follwing is a reason for a company to raise its prices?
