Marketing

Verbs, Nouns, Compound forms, Adjectives, Useful phrases from page 19. FHSG (English Reader)

Verbs, Nouns, Compound forms, Adjectives, Useful phrases from page 19. FHSG (English Reader)


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Cartes-fiches 37
Langue English
Catégorie Marketing
Niveau Université
Crée / Actualisé 15.09.2014 / 25.09.2015
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Verbs: to anticipate

to see or know something in advance; noun: anticipation

Verbs: to brand

to provide a product or service with a recognizable identity; noun: brand

Verbs: to calculate return

to determine a profit on an investment through mathematical processes

Verbs: to design

to create according to a plan, often in an artistic or highly skilled manner

Verbs: to consume

to utilize goods and services; noun: consumption

Verbs: to distribute

to supply goods to stores and other businesses; nouns: distributor, distribution

Verbs: to disperse

to cause to become spread widely, e.g. "due to modern communication technologies brands are dispersed more and more and they become uncontrollable"

Verbs: to launch

to release, e.g. "to launch a product", "to launch a marketing campaign"; noun: a launch

Verbs: to persuade

to convince by the use of arguments or evidence; adjective: persuasive, noun: persuasion

Verbs: to promote

to present for buyer acceptance through advertising, publicity, discounting, etc. ; noun: promotion

Verbs: to satisfy

to meet a need or desire (e.g. to satisfy a consumer need) ; noun: satisfaction

Verbs: to undermine

to weaken or ruin by degrees, e.g. "to undermine a brand"

Nouns: advertising

activity used to attract attention to a product, as by announcements in media; verb: advertise

Nouns: intermediary

one that acts as an agent or link between two businesses

Nouns: packaging

the wrapping in which a product is offered for sale

Nouns: sector

a part or divison (e.g. a market sector)

Nouns: sponsorship

material support of an acitivity in return for advertising space (e.g. sports sponsorships)

Nouns: venture

an undertaking involving chance, risk or danger, e.g. "they embarked on a new business venture"

Compound forms: brand ambassador

an official representative of a brand, e.g. "He works as a brand ambassador for Red Bull"

Compound forms: distribution channel

path through which products and services flow from sellers to consumers (e.g. from wholesalers to retail chains)

Compound forms: entry barrier

a circumstance that creates disadvantages for new competitiors trying to enter the market (e.g. regulations, marketing conditions, patents)

Compound forms: market research

the process of gathering and analyzing information about a market, product or service

gathering

das Treffen

Compound forms: mass market

the market for goods that are produced in large quantities

Compound forms: product features

the qualities and characteristics of a product (e.g. size, materials, functions)

Compound forms: product placement

an advertising technique in which companies pay for a prominent display of their products, often in films or TV (e.g. the star of a film drinking Pepsi in the opening scene)

Compound forms: target audience

the group of people for which a product, service or marketing campaign is designed

Compound forms: value creation

performing activities that increase the value of goods or services

Compound forms: point of sale

the place where goods are sold (Verkaufsstelle, Kasse)

Compound forms: a portfolio of brands

a range of different brands associated with one umbrella company, e.g. "the swatch group has a very strong portfolio of brands"

Adjectives: deceptive

having the power to mislead or trick; noun: deception (Betrug, irreführung)

Adjectives: interactive

involving back-and-forth dialogue or communication; noun: interaction

Adjectives: manipulative

something that is controlling, often by artful or unfair means; verb: to manipulate, noun: manipulation

Useful phrases:

to gather data

to collect

Useful phrases:

to collate data

to collect information from various sources in order to examine and compare it

Useful phrases:

to iron out

phrasal verb meaning to settle problems through discussion, to solve problems that are left over ( e.g. the marketing department ironed out its differnces with the legal team)

Useful phrases:

to fly under the radar

to not draw attention to yourself, to go unnoticed