Marketing
Verbs, Nouns, Compound forms, Adjectives, Useful phrases from page 19. FHSG (English Reader)
Verbs, Nouns, Compound forms, Adjectives, Useful phrases from page 19. FHSG (English Reader)
Set of flashcards Details
| Flashcards | 37 |
|---|---|
| Language | English |
| Category | Marketing |
| Level | University |
| Created / Updated | 15.09.2014 / 25.09.2015 |
| Weblink |
https://card2brain.ch/box/marketing124
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gathering
das Treffen
Compound forms: mass market
the market for goods that are produced in large quantities
Compound forms: product features
the qualities and characteristics of a product (e.g. size, materials, functions)
Compound forms: product placement
an advertising technique in which companies pay for a prominent display of their products, often in films or TV (e.g. the star of a film drinking Pepsi in the opening scene)
Compound forms: target audience
the group of people for which a product, service or marketing campaign is designed
Compound forms: value creation
performing activities that increase the value of goods or services
Compound forms: point of sale
the place where goods are sold (Verkaufsstelle, Kasse)
Compound forms: a portfolio of brands
a range of different brands associated with one umbrella company, e.g. "the swatch group has a very strong portfolio of brands"
Adjectives: deceptive
having the power to mislead or trick; noun: deception (Betrug, irreführung)
Adjectives: interactive
involving back-and-forth dialogue or communication; noun: interaction
Adjectives: manipulative
something that is controlling, often by artful or unfair means; verb: to manipulate, noun: manipulation
Useful phrases:
to gather data
to collect
Useful phrases:
to collate data
to collect information from various sources in order to examine and compare it
Useful phrases:
to iron out
phrasal verb meaning to settle problems through discussion, to solve problems that are left over ( e.g. the marketing department ironed out its differnces with the legal team)
Useful phrases:
to fly under the radar
to not draw attention to yourself, to go unnoticed
Verbs: to anticipate
to see or know something in advance; noun: anticipation
Verbs: to brand
to provide a product or service with a recognizable identity; noun: brand
Verbs: to calculate return
to determine a profit on an investment through mathematical processes
Verbs: to design
to create according to a plan, often in an artistic or highly skilled manner
Verbs: to consume
to utilize goods and services; noun: consumption
Verbs: to distribute
to supply goods to stores and other businesses; nouns: distributor, distribution
Verbs: to disperse
to cause to become spread widely, e.g. "due to modern communication technologies brands are dispersed more and more and they become uncontrollable"
Verbs: to launch
to release, e.g. "to launch a product", "to launch a marketing campaign"; noun: a launch
Verbs: to persuade
to convince by the use of arguments or evidence; adjective: persuasive, noun: persuasion
Verbs: to promote
to present for buyer acceptance through advertising, publicity, discounting, etc. ; noun: promotion
Verbs: to satisfy
to meet a need or desire (e.g. to satisfy a consumer need) ; noun: satisfaction
Verbs: to undermine
to weaken or ruin by degrees, e.g. "to undermine a brand"
Nouns: advertising
activity used to attract attention to a product, as by announcements in media; verb: advertise
Nouns: intermediary
one that acts as an agent or link between two businesses
Nouns: packaging
the wrapping in which a product is offered for sale
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