Marketing
Verbs, Nouns, Compound forms, Adjectives, Useful phrases from page 19. FHSG (English Reader)
Verbs, Nouns, Compound forms, Adjectives, Useful phrases from page 19. FHSG (English Reader)
Kartei Details
| Karten | 37 |
|---|---|
| Sprache | English |
| Kategorie | Marketing |
| Stufe | Universität |
| Erstellt / Aktualisiert | 15.09.2014 / 25.09.2015 |
| Weblink |
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gathering
das Treffen
Compound forms: mass market
the market for goods that are produced in large quantities
Compound forms: product features
the qualities and characteristics of a product (e.g. size, materials, functions)
Compound forms: product placement
an advertising technique in which companies pay for a prominent display of their products, often in films or TV (e.g. the star of a film drinking Pepsi in the opening scene)
Compound forms: target audience
the group of people for which a product, service or marketing campaign is designed
Compound forms: value creation
performing activities that increase the value of goods or services
Compound forms: point of sale
the place where goods are sold (Verkaufsstelle, Kasse)
Compound forms: a portfolio of brands
a range of different brands associated with one umbrella company, e.g. "the swatch group has a very strong portfolio of brands"
Adjectives: deceptive
having the power to mislead or trick; noun: deception (Betrug, irreführung)
Adjectives: interactive
involving back-and-forth dialogue or communication; noun: interaction
Adjectives: manipulative
something that is controlling, often by artful or unfair means; verb: to manipulate, noun: manipulation
Useful phrases:
to gather data
to collect
Useful phrases:
to collate data
to collect information from various sources in order to examine and compare it
Useful phrases:
to iron out
phrasal verb meaning to settle problems through discussion, to solve problems that are left over ( e.g. the marketing department ironed out its differnces with the legal team)
Useful phrases:
to fly under the radar
to not draw attention to yourself, to go unnoticed
Verbs: to anticipate
to see or know something in advance; noun: anticipation
Verbs: to brand
to provide a product or service with a recognizable identity; noun: brand
Verbs: to calculate return
to determine a profit on an investment through mathematical processes
Verbs: to design
to create according to a plan, often in an artistic or highly skilled manner
Verbs: to consume
to utilize goods and services; noun: consumption
Verbs: to distribute
to supply goods to stores and other businesses; nouns: distributor, distribution
Verbs: to disperse
to cause to become spread widely, e.g. "due to modern communication technologies brands are dispersed more and more and they become uncontrollable"
Verbs: to launch
to release, e.g. "to launch a product", "to launch a marketing campaign"; noun: a launch
Verbs: to persuade
to convince by the use of arguments or evidence; adjective: persuasive, noun: persuasion
Verbs: to promote
to present for buyer acceptance through advertising, publicity, discounting, etc. ; noun: promotion
Verbs: to satisfy
to meet a need or desire (e.g. to satisfy a consumer need) ; noun: satisfaction
Verbs: to undermine
to weaken or ruin by degrees, e.g. "to undermine a brand"
Nouns: advertising
activity used to attract attention to a product, as by announcements in media; verb: advertise
Nouns: intermediary
one that acts as an agent or link between two businesses
Nouns: packaging
the wrapping in which a product is offered for sale
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