English for Marketing

A brand associated with expensive, high quality products.

The Person responsible for planning and managing a branded product.

The tendency of a customer to continue buying a particular product.

Using a successful brand name to launch a product in a new category.

The knowledge which consumers have of a brand.

a promise by a manufacturer or seller to repair or replace defective goods during a certain period of time.

Consumers who buy various competing products rather than being loyal to a particular brand.

The extent to which an activity provides financial gain.

A small, specialised, but profitable segment of a market.

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service

there is enough offers on the market and the companies can not sell their product.

Document describing objectives, strategy, tactics, resource allocation, and media schedule and media mix to be used in reaching a targeted audience.

is the place where a retail transaction is completed

A coordinated series of linked advertisements with a single idea or theme.

Oral or written recommendation by a satisfied customer to the prospective customers of a good or service.

the point at which consumers first have access to a new product.

Period during which the populations and economics of certain nations (particularly the US) boomed.

A set of persons who serve as the focal point for a particular program or service.

a complete listing of merchandise or stock on hand, work in progress, raw materials, finished goods onhand, etc., made each year by a business concern.

Merchandise marketed without a brand name.

Assurance or probability that an equipment, machine, or material will have a relatively long continuous useful life, without requiring an inordinate degree of maintenance.

A percentage of total sales volume in a market captured by a brand, product, or company.

The lack of something necessary or desirable for completion or perfection; a deficiency: a visual defect.

A party that supplies goods or services.

the worth of the firm

The act of advertising.

A promise or an assurance, especially one given in writing, that attests to the quality or durability of a product or service.

An unsatisfied consumer need or a group of potential customers who are not yet purchasing a good or service.

a series of different products which form a group, all made by the same company

Commerce the practice of varying products, operations, etc., in order to spread risk, expand, exploit spare capacity, etc

the contracting out of an internal business process to a third-party organization

out of use or practice; not current

is the process of comparing one's business processes and performance metrics to industry bests or best pratises from other industries

A benefit, profit, or value of something that must be given up to acquire or achieve something else.