Cosumer Behavior

CH1. Consumer Behavior and Marketing Strategy Q1. __________ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Q2. Which of the following is not true regarding consumer behavior?

Q3. Which of the following is a key aspect regarding consumer behavior? 

Q4. Mia is concerned how her marketing activities will affect individual consumers as well as society at large. Mia is implementing 

Q5. To survive in a competitive environment, an organization must provide its target customers more ______ than is provided to them by its competition. 

Q6. A portion of a larger market whose needs differ somewhat from the large market is referred to as a(n)

Q7. Tracking consumers’ online activity and delivering specific banner ads based on that activity is known as 

Q8. What is the last step in market segmentation?

Q9. Barry is looking for a car that is dependable yet stylish enough to let others know that he has achieved a respectable status in his life and career. He also wants it to be a highperformance automobile. Dependability, status, and performance represent Barry's 

Q10. The product, price, communication, distribution, and services provided to the target market is referred to as the 

Q11. Which of the following is an internal influence on consumer behavior? 

Q12. Teresa is trying to understand her customers better. She is examining the external influences that shape her customers’ self-concepts and lifestyles. Which of the following is a possible external influence Teresa could examine?

Q13. The totality of an individual’s thoughts and feelings about him or herself is known as 

Q14. _________ represents how one lives, including the products one buys, one uses them, what one thinks about them, and how one feels about them.

Q15. Karen was at the checkout at the grocery store and remembered that she was out of chewing gum that she normally likes to keep in her purse. Without much thought, she grabbed two packages of the gum she likes. What type of consumer decision does this illustration?

Q1. Which of the following is a cultural factors consumer behavior and marketing strategy? 

Q2. Which of the following statements is false regarding cross-cultural marketing? 

Q3. Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility? 

Q4. Which of the following statements is true regarding culture? 

Q5. The boundaries that culture sets on behavior are called

Q6. Norms are derived from 

Q7. Which of the following is not a broad form of cultural values? 

Q8. __________values prescribe a society’s relationship to its economic and technological as well as its physical environment. 

Q9. Which of the following is an example of an other-oriented value? 

Q10. Jake is in the market for a new car. He's looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he's successful in life. This is an illustration of which value? 

Q11. _________ refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society. 

Q12. What are the two types of materialism? 

Q13. James used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. Which type of materialism does this represent? 

Q14. Nicholas is examining how people in India perceive time, space, symbols, relationships,
agreements, things, and etiquette. He is interested in these factors because they influence

Q15. A culture's overall orientation toward time is known as its 

Q16. Which time perspective views time almost as a physical object believing that a person does one thing at a time? 

Q17. The nearness that others can come to you in various situations without your feeling uncomfortable is known as 

Q18. What is the largest single influence on the movement toward uniformity in the global youth market? 

Q19. __________ describes a population in terms of its size, structure, and distribution. 

Q20. __________ refers to the physical location of individuals in terms of geographic region and rural, suburban, and urban location. 

Q21. Using one marketing strategy across various cultures is referred to as 

Q1. Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer 

Q2. Which of the following stages of the information-processing model constitute perception? 

Q3. __________ occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves. 

Q4. __________ occurs when one fast-forwards through a commercial on a prerecorded program, and __________ involves switching channels when a commercial appears.