Information Management
Information Management UZH HS21
Information Management UZH HS21
Fichier Détails
| Cartes-fiches | 25 |
|---|---|
| Langue | English |
| Catégorie | Informatique |
| Niveau | Université |
| Crée / Actualisé | 04.01.2022 / 05.01.2022 |
| Lien de web |
https://card2brain.ch/box/20220104_information_management
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How is the Business Model Canvas built?
Building Block: Customer Segments
What types of customer segments and markets exist?
- mass market
- niche market
- segmented
- diversified
- multi-sided platforms
What's the value proposition?
Bundle of products or services that create value for specific customer segment.
What are some examples for a value proposition?
- newness
- performance
- customization
- "getting the job done"
- design
- brand/status
- price
- cost reduction
- risk reduction
- accessibility
- convenience / usability
What are "windowing" and "versioning"?
Windowing: selling the same product through different channels at different times. E.g. movie -> video -> pay-TV -> free TV
Versioning: selling different versions of the same product. E.g. selling full version, reduced version of a program
Building block: Channels - What questions are answered by this building block?
How does the company communicate and reach its customers to deliver the value proposition?
Which channels do customers want to be reached?
How are channels integrated?
Which channels work best / are most cost-efficient?
What channel phases are there?
Awareness -> Evaluation -> Purchase -> Delivery -> After sales
What does types of Customer Relationships are there?
- Personal assistance
- 1:1 assistance, dedicated
- self-service
- automated services
- communities
- co-creation
What are Revenue Streams and what Revenue Streams are there?
How does a company generate income from each customer segment?
- asset sale
- usage fee
- subscription
- licencing
- lending / leasing
- brokerage fee
- advertising
What are the Key Resources?
Most important assets to make the business model work and deliver the value proposition.
- physical
- intellectual
- financial
- human
What are the Key Activities?
most important things to do to make business model work and deliver value proposition.
- production
- problem solving
- platform/network
What are Key Partnerships?
network of suppliers & partners that make the business model work
- partners / suppliers
- what do they do? resources?
- strategic alliances
- coopetition -> strategic partnership between competitors
- joint ventures -> develop new business
- buyer-supplier relationship
What are Cost Structures?
most important costs in the business model, how are costs composed?
- cost-driven -> cheap airline
- value-driven -> luxury goods
- characteristics of cost structures?
- fixed
- variable
- economies of scale
- economies of scope
How can business be unbundled based on business model canvas?
Customer relationship business --> specialise on acquiring customers and developing relationships with them (right side of business model canvas)
Product innovation business --> develop new and good products and services (central part of business model canvas)
Infrastructure business --> develop platforms for repeating high-volume offers and maintain them (left side of business model canvas)
Strategic Importance of IT
What are the four engines of digitalization?
1. Automation
- cost reduction -> more efficient
2. Control
- real-time monitoring
3. Empowerment
- more data, information & knowledge --> better decision making
4. Interaction
- humans/digitalized solutions engage timely/meaningful --> complex / problematic / innovative activities handled better and quicker
Strategic Importance of IT
What are the three domains of digitalization?
1. Operational
- enhanced task effectiveness / efficiency
2. Analytical
- enhanced decision effectiveness / efficiency
3. Collaborative
- enhanced collaboration --> more effective, efficient
Goal of Digital Strategy: Agility
Agility = detect potentially disruptive threats and opportunities --> manage resources to subdue threats and exploit opportunities
Agility achieves:
- stability --> to withstand disruptions by maintaining operational reliability
- dynamism --> to innovate, transform by being strategically adaptable, quick
What types of agility are there?
Adaptive agility = ability to aggressively introduce incremental enhancements to current business model
Entrepreneurial agility = ability to aggressively introduce radical enhancement to current business model or to introduce new business models
Grammar of digital strategy: Business models
How is a business model composed?
Value proposition = value unit? <--> customer?
Profit model = how is revenue generated? cost structure? --> profit
Dynamic capabilities = resources, activities to maintain competitive position within market and to enter new markets
Core capabilities = resources, activities to providing value unit to customer profitably
What are the three value disciplines?
1. Operational excellence --> quality, low cost value-unit, reliable, convenient delivery
2. Customer intimacy --> tailored value-unit, delivery process
3. Product leadership --> state-of-the-art, stylish, trendy value-unit / delivery process
Logic of Digital Strategy: Competitive Moves
What types of competitive moves are there?
1. Experimentation at the edge:
- explore areas potentially disruptive for current business models; often technology driven (e.g. Blockchain)
2. Collision at the core:
- renovate industry ecosystem / business models by establishing relationships with digital giants / tech entrepreneurs
3. Reinvention at the root:
- cannibalize traditional capabilities, scale up significantly with digitalization capabilities (retail market/amazon)
What IT decisions need to be made in the context of IT governance?
- IT principles --> business role of IT
- IT architecture --> integration and standardization requirements
- IT infrastructure --> shared and enabling services
- Business application needs --> specifying business need for purchased or developed IT applications
- IT investment and prioritization --> which initiatives get funding and how much to spend
What IT Governance archetypes are there?
What is a technology operating model? (TOM)
Framework for helping IT organisations to achieve overall IT strategy goals
What are the Key Objectives of an opeating model?
- define & clarify roles and responsibilities
- optimize current performance with flexibility for future changes
- optimize current processes to enhance performance and efficiency
- ensure handoffs between groups are seamless --> clearly defined accountability
