Information Management
Information Management UZH HS21
Information Management UZH HS21
Kartei Details
| Karten | 25 |
|---|---|
| Sprache | English |
| Kategorie | Informatik |
| Stufe | Universität |
| Erstellt / Aktualisiert | 04.01.2022 / 05.01.2022 |
| Weblink |
https://card2brain.ch/box/20220104_information_management
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| Einbinden |
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How is the Business Model Canvas built?
Building Block: Customer Segments
What types of customer segments and markets exist?
- mass market
- niche market
- segmented
- diversified
- multi-sided platforms
What's the value proposition?
Bundle of products or services that create value for specific customer segment.
What are some examples for a value proposition?
- newness
- performance
- customization
- "getting the job done"
- design
- brand/status
- price
- cost reduction
- risk reduction
- accessibility
- convenience / usability
What are "windowing" and "versioning"?
Windowing: selling the same product through different channels at different times. E.g. movie -> video -> pay-TV -> free TV
Versioning: selling different versions of the same product. E.g. selling full version, reduced version of a program
Building block: Channels - What questions are answered by this building block?
How does the company communicate and reach its customers to deliver the value proposition?
Which channels do customers want to be reached?
How are channels integrated?
Which channels work best / are most cost-efficient?
What channel phases are there?
Awareness -> Evaluation -> Purchase -> Delivery -> After sales
What does types of Customer Relationships are there?
- Personal assistance
- 1:1 assistance, dedicated
- self-service
- automated services
- communities
- co-creation
