Lernkartei E-Business (Seite 1 von 3)

Karten	112
Sprache	English
Kategorie	Technik
Stufe	Universität
Erstellt / Aktualisiert	19.01.2020 / 20.01.2020
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1 Introduction to E-Business

Question: Which statements apply to e-commerce?

The use of the internet, the web, and apps to transact to business

The digital enabling of transactions and processes within a firm, involving information systems under the control of the firm

Digitally enabled commercial transactions between and among organizations and invidiuals

All electronically mediated information exchanges, both within an organization and with external stakeholders, supporting the range of business processes

An online environment where people can focus on bringing buyers and sellers together

2. Topic: Business Models in E-Commerce
Question: Which of the following are not revenue models?

Advertising revenue model

Subscription revenue model

Sales revenue model

Affiliate revenue model

Product revenue model

3. Topic: Online Marketing & Web Analytics
Question: Which of the following applies to the pricing model Cost per thousand (CPM)?

Advertiser pays only for those users who perform a specific action

Mix of different pricing models

Advertiser pays a fixed fee for a slot on a website

Advertiser pays for impressions in 1,000-unit lots

Advertiser pays prenegotiated fee for each click ad received

4. Topic: Social Local Mobile Marketing
Question: Which statement applies to viral marketing?

viral marketing traditionally refers to a marketing tool for the targeted acquisition of customers in e-commerce

companies are encouraged to distribute fake messages about their competitor

the process of getting customers to pass along a company’s marketing message to friends, family and colleagues

In viral marketing close customer relations and high customer loyalty are prerequisites for success.

Involves a direct acquisition of customers through push communication

5. Topic: Create an Online Presence
Question: Select the right order of website system development life cycle

System Analysis and Planning, Systems Design, Building the System, Testing, Implementation Service Delivery

Systems Design, Systems Analysis and Planning, Building the System, Testing, Implementation Service Delivery

Systems Designs, Systems Analysis and Planning, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Building the System, Testing, Benchmarking

6. Topic: Digital Security
Question: Why is malware getting so dangerous for social networks?

Social networking-based worms are not expelled through Web proxies.

It is easy to target a precise target audience

Users divulge sensitive information by sophisticated attracks

The malware messages are long-lived.

Have short and fleeting messages.

7. Topic: B2B Appications
Question: Which of the following applies to E-Procurement?

Electronic integration and management of all procurement activities

Direct goods and indirect goods are two types of goods involved in the procurement process

The main goal is to improve the process flow of transactions and to save costs

Business's enter net marketplaces to trade with a massive variety of suppliers and buyers.

E-procurement showcases products of thousand of different businesses

8. Topic: Digital Transformation and IT Ambidexterity
Question: Which statement is false?

IT exploration refers to the experimentation with new IT resources.

IT exploitation refers to the utilization of existing and proven IT resources and practices.

Ambidexterity is the need for simultaneous pursuit of exploration and exploitation

IT exploitation ensures that organizations are able to fully utilize their current IT resources to reap their full benefits.

Ambidexterity is the ability to devide conflicts of exploration and exploitation.

9. Topic: Trends in eBusiness
Question: Which statements do not apply to blockchain technology?

The data recorded is a public ledger

Information about every transaction ever completed is shared and available to all nodes

It is a distributed database solution that maintains a growing list of data records that are confirmed by the nodes participating in it

The nodes in a blockchain are all anonymous

Offers new provider types who facilitate payment and information needs

10. Topic: Create an online presence
Question: Which unique features do not have to be taken into account when designing a mobile presence?

Hardware

Connectivity

Software

Displays

Interface

Topic: Introduction to E-Business
Question 1: Which of the following answers are part of Unique Features of E-Business Technology?

Web 2.0 applications allow communication between B2B and B2C relationships

Information not accessible

Web technology could take place anywhere and anytime

Complex messages are reachable

increase costs of information processing

Topic: Business Models in E-Commerce
Question 2: Strategy providing a company product or services free of charge but money but money is charged for proprietary features is called as

Market Strategy

Freemium Strategy

Pricing Strategy

Business Strategy

Marketing Strategy

Topic: Online Marketing & Web Analytics
Question 3: Conversion rate can be use any key performance indicator to found out the percentage of visitors to a E-Business website, by including customers:

Buying something on an e-commerce site

Spending very few amount of time on the site

Becoming a registered user

Requesting more information about a consulting service or B2B product

Visiting directly the branch shop not online shop

Topic: B2B Applications
Question 4: Which statements describe the concept E-distributor?

E-distributor refers to electronic buying and selling of goods and services over a public

E-distributor is independent organizations formed to limit competition by controlling the production and distribution of a product or service

E-distributor is a group of independently owned intermediaries that offer consumers a single source from which to spot-purchase indirect goods from a wide selection

distributor is a group formed to undertake an enterprise beyond the resources of any one member

E-distribution is a type of distribution that uses purely electronic media by interpreted as the buying or selling of services

Topic: Creating an Online Presence
Question 5: Which of the followings do generate a negative impact to the website users?

Page loads fast and clicks on the site redirects to the other non-relevant browsers

No ads and pop-ups at all.

User gets messed up with orientation because of unprofessional web organization.

Server delays on request respond and pages loads slowly

A well designed and organized site but it misses user manual

6. Digital Security

What does Social Engineering mean?

Making business using social networks

Training activities for social competencies directed to engineering companies

The practice of expanding the number of one’s social contacts by making connections through individuals.

E-commerce enabled by social networks and online social relationships.

Art of manipulating people heavily based on human interaction so they give up confidential information

7. B2B Applications

Which of the following are not types of Net Marketplaces?

Industry consortia

E-Procurement

Private Industrial Networks

Electronic Data Interchange (EDI)

E-Distributor

8. Digital Transformation and IT Ambidexterity

Which statements about "IT ambidexterity" are true?

It is constituted of "IT exploration" which refers to the experimentation with new IT resources and practises.

At best, companies can respond to both "IT exploration" and "IT exploitation", thus becoming agile.

It is constituted of "IT exploitation" which refers to the utilization of existing and proven IT resources and practices

It is constituted of "IT exploitation" which refers to the ability of a business firm to dedicate and allocate necessary resources and managerial time to gain an understanding of different IT systems.

It is constituted of "IT exploration" which is needed to direct attention toward the emerging technologies, methodologies and skills.

9. Trends in eBusiness

Which statements about the Blockchain technology are true?

The goal is to create a decentralized environment where no third party is in control of the transactions and data.

The goal is to create a centralized environment where a third party is in control of the transactions and data.

The information about every transaction every completed in Blockchain is not shared and is not available to all nodes

Blockchain is a distributed database solution that maintains a continuously growing list of data records that are confirmed by the nodes participating in it.

Blockchain technology is used for virtual currencies.

Which of the following characteristics describe Corporate Accelerators?

They are based on intense mentorship.

The selection frequency is non-competitive.

They are setup for long-term processes (1-5 years).

They select a cohort of startups from the applications to participate in an accelerator program.

The venture stage is for every stage, but for high-growth firms.

10. Wearable Technologies

Which statements describe the term “Internet of Things (IOT)”?

It is a general term for the delivery of hosted services – everything from applications to data centers - over the internet.

It refers to the interconnection of uniquely identifiable computing devices.

It is the ability to transfer data over a network without requiring human-to-human or humanto- computer interaction

It is a term describing the current internet and web technologies.

It refers to the sale of different things (clothes, electronical gadgets, etc.) over the internet, e.g. by means of a webshop.

Introduction to E-Business

Which audience you may consider to access the Extranet?

Company, customers, and collaborators

Company, suppliers, and freelancers

Company only

Management staff only

The world

Business Models in E-Commerce

You are developing a business plan for a Virtual Merchant Startup. Which of the following matters you

may most likely consider the highest expenses for?

customer acquisition

customer retention

customer complaints

customer confidence

customer value

Which of the following business models are most likely not based on revenue through transaction fees?

Bricks-and-Clicks

Community Provider

Market Creator

Portal

Content Provider

Online Marketing & Web Analytics

Your website recently shows a high Abandonment rate, at the same time the following KPI’s are low:

The Browse-to-buy ratio

Checkout conversion rate

Applause ratio

The View-to-cart ratio

Cart conversion rate

Creating an Online Presence

Which of the following subjects are not covered by a dedicated standard governed by the W3C?

Regular expressions

FTP

HTML

XML

CSS

Researches indicate that your future web presence will be visited from a high range of devices.

Therefore you will focus your attention on:

Responsive Web Design

Adaptive Web design

Accessibility

Logical Design

Choice of operating system

Digital Security

What can you do to prevent becoming a victim of phishing?

Check the security certificate of the website you are entering sensitive information.

Enter web addresses in the browser bar instead of using email links

Enhance the security of your computer

Don’t enter financial information on unknown websites

Periodically check your accounts for unauthorized access

B2B Applications

A large manufacturer of bakery products purchases new smartphones for the distribution department.

This is an example for buying:

Indirect goods on the horizontal market

Indirect goods on the vertical market

Direct goods on the horizontal market

Direct goods

Goods on the vertical market

Digital Transformation and IT Ambidexterity

Coraggio describes an interruption as:

Externally-generated

Randomly occurring

Discrete

Controlled by the user

Permanent problem

Trends in E-Business

Which of the following statements about alternative payment systems are correct?

Bitcoin created a decentralized environment for cryptocurrency

Google wallet was the first application that introduced Block chain technology

Bitcoin is the most known application of virtual currency

Google wallet provides a centralized environment for digital cash

Services like Apple Pay and Google wallet are under a higher security risk than using classic credit cards.

Topic: Introduction to E-Business

What does the E-Business feature "Information density" imply? Choose two.

Combination of video, audio and text messages to increase information volume

Costs for information processing, storage and communication are reduced

Dynamic adjusting of information to person's individual characteristics

Enabling of social networking of information

Amount and quality of information available to all market participants is raised

What are possible pros of "early movers"? Choose two.

Technical leadership

Established markets

Optimized supply chain

High risk

Apply successful business model

Topic: Business Models in E-Commerce

The freemium concept is part of which revenue model?

Sales revenue model

Affiliate revenue model

Advertising revenue model

Transaction fee revenue model

Subscription revenue model

Topic: Online Marketing & Web Analytics

Which of the following are Web Shop metrics? Choose two.

Delivery rate

Click-through rate (CTR)

Cart conversion rate

Abandonment rate

View-through rate (VTR)

Topic: Creating an Online Presence

What are reasons for outsourcing an E-Commerce Presence? Choose two.

Scalable resources and short term commitments

Cheaper

Often easier maintenance

More control over development time, activities and quality

No skills and IT stuff needed

Topic: Creating an Online Presence

Which ones of the following are Off-Page SEO tools? Choose two.

Content sharing on social media

Domain names

Backlinks

Meta descriptions and tags

URLs

Topic: Digital Security

What is the correct order of applying disaster recovery techniques?

Containment, Identification, Annihilation, Knowledge, Improvement

Identification, Containment, Annihilation, Knowledge, Improvement

Annihilation, Containment, Identification, Knowledge, Improvement

Identification, Annihilation, Containment, Improvement, Knowledge

Containment, Annihilation, Knowledge, Identification, Improvement

Topic: B2B Applications

Independent exchanges are mainly used for ...

the combination of indirect inputs and spot purchasing

the combination of direct inputs and spot purchasing

the combination of indirect inputs and long-term purchasing

the combination of direct inputs and long-term purchasing

All of the above

Topic: Digital Transformation and IT Ambidexterity

Which of the following are phases in Bridge's model of transition? Choose two

Starting Phase

Neutral Zone

Transition Phase

Ending Phase

Unfreeze Phase

E-Business

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