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Karten	112
Sprache	English
Kategorie	Technik
Stufe	Universität
Erstellt / Aktualisiert	19.01.2020 / 20.01.2020
Weblink	https://card2brain.ch/box/20200119_ebusiness
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Topic: B2B Applications

Question: What are the benefits of B2B E-Commerce?

Lower administrative costs

Lower transaction costs by eliminating paperwork and automating parts of the procurement process.

Greater price transparency.

Improved quality of products by increasing cooperation among buyers and sellers and reducing quality issues.

Purchase decisions are made faster

Lower administrative costs

Lower transaction costs by eliminating paperwork and automating parts of the procurement process.

Greater price transparency.

Improved quality of products by increasing cooperation among buyers and sellers and reducing quality issues.

Purchase decisions are made faster

Topic: Digital Transformation and IT Ambidexterity

Question: What statements about user adaption to disruptive IT events are true?

Organizations implement information systems to improve efficiency

Users are changed by the implemented information systems to perform better

Implementation of information systems always enhance productivity of system users.

System users need adaption to a new system by changing their work routines

Most aspects of user adaptation at the individual level are predictable.

Organizations implement information systems to improve efficiency

Users are changed by the implemented information systems to perform better

Implementation of information systems always enhance productivity of system users.

System users need adaption to a new system by changing their work routines

Most aspects of user adaptation at the individual level are predictable.

Topic: Trends in eBusiness

Question: What are advantages of Blockchain technology?

decentralized

the owner of a node in Blockchain is known by all other nodes

distributed database solution

no latency

every transaction ever completed is shared and available to all nodes

decentralized

the owner of a node in Blockchain is known by all other nodes

distributed database solution

no latency

every transaction ever completed is shared and available to all nodes

Topic: Trends in eBusiness

Question: Which statements about Corporate Innovation Strategies are correct?

Accelerators provide minimal mentorship

Incubation is a long-term process.

Incubators provide minimal mentorship.

Acceleration is a long-term process

Acceleration is only for early-stage startups

Accelerators provide minimal mentorship

Incubation is a long-term process.

Incubators provide minimal mentorship.

Acceleration is a long-term process

Acceleration is only for early-stage startups

Topic: Introduction to E-Business

Question: Which answers are correct?

Explanation

A. Even though E-Business can indirectly include this process (through E-Comm), it’s not its main goal.

B. This is true per the definitions of E-Business and E-Commerce.

C. Is wrong since this is the case in B2B2C.

D. This is true, since here the target market of the firm which sells physics engine is not the endcostumer

but another business which develops games with the engine provided.

E. True

The main goal of E-Business is to digitalize commercial transactions among the organizations and individuals.

E-Business may include E-Commerce.

In B2B E-Commerce, business works with another business (business partner) to reach its target market, i.e. the individual consumer.

As an example for B2B we can give a firm that develops and sells game physics engine for other game development companies.

In C2C E-Commerce, consumers buy and sell products to each other over a platform provided by a market maker such as www.wilhaben.at.

The main goal of E-Business is to digitalize commercial transactions among the organizations and individuals.

E-Business may include E-Commerce.

In B2B E-Commerce, business works with another business (business partner) to reach its target market, i.e. the individual consumer.

As an example for B2B we can give a firm that develops and sells game physics engine for other game development companies.

In C2C E-Commerce, consumers buy and sell products to each other over a platform provided by a market maker such as www.wilhaben.at.

Topic: E-Business Models

Question: When an online gaming website offers free registration and download free copy of their

game, but then charges for the in-game content, what type of revenue model does it represent?

Transaction fee revenue model.

Sales revenue model.

Affiliate revenue model.

Advertising revenue model.

Subscription revenue model with freemium strategy

Transaction fee revenue model.

Sales revenue model.

Affiliate revenue model.

Advertising revenue model.

Subscription revenue model with freemium strategy

Topic: E-Business Models

Question: Which one(s) of the following represent(s) a B2C model?

Community Provider

Transaction Broker

E-Tailer

E-Distributor

Market Creator

Community Provider

Transaction Broker

E-Tailer

E-Distributor

Market Creator

Topic: B2B Applications

Question: Which ones of the following are benefits of B2B E-Commerce?

Lower administrative costs

Higher quality of products by increasing cooperation among buyers and sellers.

Lower transaction costs.

Great visibility and real-time information sharing among all participants in the supply chain network.

Lower search costs for buyers.

Lower administrative costs

Higher quality of products by increasing cooperation among buyers and sellers.

Lower transaction costs.

Great visibility and real-time information sharing among all participants in the supply chain network.

Lower search costs for buyers.

Topic: B2B Applications

Question: Which answers are correct?

A. PINs are not limited to one type of market. False

B. In E-Procurement Net Marketplaces, a percentage of each transaction is also charged. False

C. Industry consortium is only available to an exclusive set of invited participants but not

necessarily without a subscription fee. In fact, industrial consortium will usually charge

buyers and sellers a subscription fee.

D. E-Distributor is not based generally on long term contractual purchasing of indirect goods,

instead, offers consumers a single source to spot-purchase indirect goods. False

E. True

Private industrial networks produce vertical markets and not horizontal

Unlike E-Procurement net marketplaces, in exchanges marketplace, a percentage is charged of each transaction.

Industry consortium is only available to an exclusive set of invited participants without a subscription fee.

E-Distributor is based generally on long term contractual purchasing of indirect goods through its online catalogue.

Suppliers, manufacturers, distributors, retailers and transporters are part of the private industrial network.

Private industrial networks produce vertical markets and not horizontal

Unlike E-Procurement net marketplaces, in exchanges marketplace, a percentage is charged of each transaction.

Industry consortium is only available to an exclusive set of invited participants without a subscription fee.

E-Distributor is based generally on long term contractual purchasing of indirect goods through its online catalogue.

Suppliers, manufacturers, distributors, retailers and transporters are part of the private industrial network.

Topic: Online Marketing & Web Analytics

Question: Which answers are correct?

C. This is totally wrong. Ad Networks connect online marketers with publishers by displaying

ads to consumers based on detailed customer information. On the other hand, Ad Exchanges

are auction-based markets where ad networks sell ad space to marketers.

D. This can be implied from the table provided by (Laudon and Traver 2015)

The goal of search engine marketing is to drive traffic to websites by displaying a related page at a higher ranking (at the top) in the search results in exchange for a fee.

In affiliate marketing, the affiliated website promotes a product of another company (advertiser) in exchange for a commission.

Advertising networks acts as a tool for offering advertisers to communicate and exchange ads with each other.

E-mail marketing in-house list is one of the most successful marketing methods based on the click-through rates

In terms of web analytics, a hit means that a website was displayed in the search results of a search engine.

The goal of search engine marketing is to drive traffic to websites by displaying a related page at a higher ranking (at the top) in the search results in exchange for a fee.

In affiliate marketing, the affiliated website promotes a product of another company (advertiser) in exchange for a commission.

Advertising networks acts as a tool for offering advertisers to communicate and exchange ads with each other.

E-mail marketing in-house list is one of the most successful marketing methods based on the click-through rates

In terms of web analytics, a hit means that a website was displayed in the search results of a search engine.

Topic: Creating an Online Presence

Question: Which answers are correct?

B. In systems analysis and planning phase of website system development life cycle, a list of

system functionalities and information requirements are developed.

C. It is the smallest part of the website budget. Therefore, false.

D. Since search engine optimization is to effect and to grow the website visibility in the nonpaid

search engine results, this question wrong.

E. This can be implied from the lecture notes of Creating an Online Presence.

Topic: Digital

One of the great advantages of Content Management Systems (CMS) is that the lower time and cost required to develop the website.

In systems analysis and planning phase of website system development life cycle, a list of system functionalities and technological requirements are developed.

Hardware costs (i.e. Application Server, Web servers etc.) constitutes the largest part of a website budget.

Search engine optimization is utilized to grow the website visibility in exchange for a fee.

E-commerce plan usually contains information regarding the types of online presence, platforms on which the presence will take place, and the activities that are assigned to the type of the presence.

One of the great advantages of Content Management Systems (CMS) is that the lower time and cost required to develop the website.

In systems analysis and planning phase of website system development life cycle, a list of system functionalities and technological requirements are developed.

Hardware costs (i.e. Application Server, Web servers etc.) constitutes the largest part of a website budget.

Search engine optimization is utilized to grow the website visibility in exchange for a fee.

E-commerce plan usually contains information regarding the types of online presence, platforms on which the presence will take place, and the activities that are assigned to the type of the presence.

Topic: Digital Security

Question: Which answers are correct?

B. False, this is the case for Intrusion detection systems.

Zero-Day attacks are based on exploiting the vulnerabilities of a system before the vulnerabilities are known to developers or administrators of the system.

A firewall is used to detect the occurrence of malicious activities.

Containment is the first step in disaster recovery, which puts the disaster in quarantine to stop infecting other parts of the system

When an attacker sends an E-Mail to a victim with the exact template design and logo of another company (e.g. Amazon.com), and asks for private and sensitive data, this would be an example of phishing.

The biggest negative impact of digital attacks on business organizations is the revenue loss.

Zero-Day attacks are based on exploiting the vulnerabilities of a system before the vulnerabilities are known to developers or administrators of the system.

A firewall is used to detect the occurrence of malicious activities.

Containment is the first step in disaster recovery, which puts the disaster in quarantine to stop infecting other parts of the system

The biggest negative impact of digital attacks on business organizations is the revenue loss.

Topic: Digital Transformation and IT Ambidexterity

Question: Which answers are correct?

A -> False. First unfreeze (motivation reasons to change) should be followed, then Transition and

finally Freeze again to re-stabilize.

Lewin’s three-step change model consists of the following steps in the given order: Freeze, Transition, Unfreeze.

Information technology consists of system user, work system and information systems.

An interruption in terms of IT refers to misunderstandings, confusions or troubles with the new IT system.

Simultaneous pursuit of IT Exploration and IT Exploitation is called IT Ambidexterity

disruptive IT innovation can be described as such dramatic changes in the structure of work processes that the IS users are not familiar with it anymore

Lewin’s three-step change model consists of the following steps in the given order: Freeze, Transition, Unfreeze.

Information technology consists of system user, work system and information systems.

An interruption in terms of IT refers to misunderstandings, confusions or troubles with the new IT system.

Simultaneous pursuit of IT Exploration and IT Exploitation is called IT Ambidexterity

disruptive IT innovation can be described as such dramatic changes in the structure of work processes that the IS users are not familiar with it anymore

Topic: Trends in eBusiness

Question: Which answers are correct?

Digital cash is an alternative payment method where unique tokens represent a cash value.

Blockchain technology is based on so called distributed databases storing the transactions, where the transactions are validated by other members in the decentralized network which discards the need for trusted third parties.

One side effect of digital cash is that the possible vulnerability that can be exploited by the cybercriminals to wash money.

Corporate accelerators are a possibility for incumbent companies to accelerate the increase in their revenue.

NetBank was one of the pioneers of today’s so called internet banking. Explanation

Digital cash is an alternative payment method where unique tokens represent a cash value.

One side effect of digital cash is that the possible vulnerability that can be exploited by the cybercriminals to wash money.

Corporate accelerators are a possibility for incumbent companies to accelerate the increase in their revenue.

NetBank was one of the pioneers of today’s so called internet banking. Explanation

Topic: Introduction to e-Business

Question 1: Which of the following has more influence on customer trust in e-commerce?

OFFEN

1 Introduction to E-Business

Question: Which statements apply to e-commerce?

The use of the internet, the web, and apps to transact to business

The digital enabling of transactions and processes within a firm, involving information systems under the control of the firm

Digitally enabled commercial transactions between and among organizations and invidiuals

All electronically mediated information exchanges, both within an organization and with external stakeholders, supporting the range of business processes

An online environment where people can focus on bringing buyers and sellers together

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

The use of the internet, the web, and apps to transact to business

The digital enabling of transactions and processes within a firm, involving information systems under the control of the firm

Digitally enabled commercial transactions between and among organizations and invidiuals

All electronically mediated information exchanges, both within an organization and with external stakeholders, supporting the range of business processes

An online environment where people can focus on bringing buyers and sellers together

2. Topic: Business Models in E-Commerce
Question: Which of the following are not revenue models?

Advertising revenue model

Subscription revenue model

Sales revenue model

Affiliate revenue model

Product revenue model

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Advertising revenue model

Subscription revenue model

Sales revenue model

Affiliate revenue model

Product revenue model

3. Topic: Online Marketing & Web Analytics
Question: Which of the following applies to the pricing model Cost per thousand (CPM)?

Advertiser pays only for those users who perform a specific action

Mix of different pricing models

Advertiser pays a fixed fee for a slot on a website

Advertiser pays for impressions in 1,000-unit lots

Advertiser pays prenegotiated fee for each click ad received

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Advertiser pays only for those users who perform a specific action

Mix of different pricing models

Advertiser pays a fixed fee for a slot on a website

Advertiser pays for impressions in 1,000-unit lots

Advertiser pays prenegotiated fee for each click ad received

4. Topic: Social Local Mobile Marketing
Question: Which statement applies to viral marketing?

viral marketing traditionally refers to a marketing tool for the targeted acquisition of customers in e-commerce

companies are encouraged to distribute fake messages about their competitor

the process of getting customers to pass along a company’s marketing message to friends, family and colleagues

In viral marketing close customer relations and high customer loyalty are prerequisites for success.

Involves a direct acquisition of customers through push communication

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

viral marketing traditionally refers to a marketing tool for the targeted acquisition of customers in e-commerce

companies are encouraged to distribute fake messages about their competitor

the process of getting customers to pass along a company’s marketing message to friends, family and colleagues

In viral marketing close customer relations and high customer loyalty are prerequisites for success.

Involves a direct acquisition of customers through push communication

5. Topic: Create an Online Presence
Question: Select the right order of website system development life cycle

System Analysis and Planning, Systems Design, Building the System, Testing, Implementation Service Delivery

Systems Design, Systems Analysis and Planning, Building the System, Testing, Implementation Service Delivery

Systems Designs, Systems Analysis and Planning, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Building the System, Testing, Benchmarking

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

System Analysis and Planning, Systems Design, Building the System, Testing, Implementation Service Delivery

Systems Design, Systems Analysis and Planning, Building the System, Testing, Implementation Service Delivery

Systems Designs, Systems Analysis and Planning, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Implementation Service Delivery, Building the System, Testing

System Analysis and Planning, Systems Design, Building the System, Testing, Benchmarking

6. Topic: Digital Security
Question: Why is malware getting so dangerous for social networks?

Social networking-based worms are not expelled through Web proxies.

It is easy to target a precise target audience

Users divulge sensitive information by sophisticated attracks

The malware messages are long-lived.

Have short and fleeting messages.

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Social networking-based worms are not expelled through Web proxies.

It is easy to target a precise target audience

Users divulge sensitive information by sophisticated attracks

The malware messages are long-lived.

Have short and fleeting messages.

7. Topic: B2B Appications
Question: Which of the following applies to E-Procurement?

Electronic integration and management of all procurement activities

Direct goods and indirect goods are two types of goods involved in the procurement process

The main goal is to improve the process flow of transactions and to save costs

Business's enter net marketplaces to trade with a massive variety of suppliers and buyers.

E-procurement showcases products of thousand of different businesses

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Electronic integration and management of all procurement activities

Direct goods and indirect goods are two types of goods involved in the procurement process

The main goal is to improve the process flow of transactions and to save costs

Business's enter net marketplaces to trade with a massive variety of suppliers and buyers.

E-procurement showcases products of thousand of different businesses

8. Topic: Digital Transformation and IT Ambidexterity
Question: Which statement is false?

IT exploration refers to the experimentation with new IT resources.

IT exploitation refers to the utilization of existing and proven IT resources and practices.

Ambidexterity is the need for simultaneous pursuit of exploration and exploitation

IT exploitation ensures that organizations are able to fully utilize their current IT resources to reap their full benefits.

Ambidexterity is the ability to devide conflicts of exploration and exploitation.

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

IT exploration refers to the experimentation with new IT resources.

IT exploitation refers to the utilization of existing and proven IT resources and practices.

Ambidexterity is the need for simultaneous pursuit of exploration and exploitation

IT exploitation ensures that organizations are able to fully utilize their current IT resources to reap their full benefits.

Ambidexterity is the ability to devide conflicts of exploration and exploitation.

9. Topic: Trends in eBusiness
Question: Which statements do not apply to blockchain technology?

The data recorded is a public ledger

Information about every transaction ever completed is shared and available to all nodes

It is a distributed database solution that maintains a growing list of data records that are confirmed by the nodes participating in it

The nodes in a blockchain are all anonymous

Offers new provider types who facilitate payment and information needs

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

The data recorded is a public ledger

Information about every transaction ever completed is shared and available to all nodes

It is a distributed database solution that maintains a growing list of data records that are confirmed by the nodes participating in it

The nodes in a blockchain are all anonymous

Offers new provider types who facilitate payment and information needs

10. Topic: Create an online presence
Question: Which unique features do not have to be taken into account when designing a mobile presence?

Hardware

Connectivity

Software

Displays

Interface

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

Hardware

Connectivity

Software

Displays

Interface

Topic: Introduction to E-Business
Question 1: Which of the following answers are part of Unique Features of E-Business Technology?

Web 2.0 applications allow communication between B2B and B2C relationships

Information not accessible

Web technology could take place anywhere and anytime

Complex messages are reachable

increase costs of information processing

Web 2.0 applications allow communication between B2B and B2C relationships

Information not accessible

Web technology could take place anywhere and anytime

Complex messages are reachable

increase costs of information processing

Topic: Business Models in E-Commerce
Question 2: Strategy providing a company product or services free of charge but money but money is charged for proprietary features is called as

Market Strategy

Freemium Strategy

Pricing Strategy

Business Strategy

Marketing Strategy

Market Strategy

Freemium Strategy

Pricing Strategy

Business Strategy

Marketing Strategy

Topic: Online Marketing & Web Analytics
Question 3: Conversion rate can be use any key performance indicator to found out the percentage of visitors to a E-Business website, by including customers:

Buying something on an e-commerce site

Spending very few amount of time on the site

Becoming a registered user

Requesting more information about a consulting service or B2B product

Visiting directly the branch shop not online shop

Buying something on an e-commerce site

Spending very few amount of time on the site

Becoming a registered user

Requesting more information about a consulting service or B2B product

Visiting directly the branch shop not online shop

Topic: B2B Applications
Question 4: Which statements describe the concept E-distributor?

E-distributor refers to electronic buying and selling of goods and services over a public

E-distributor is independent organizations formed to limit competition by controlling the production and distribution of a product or service

E-distributor is a group of independently owned intermediaries that offer consumers a single source from which to spot-purchase indirect goods from a wide selection

distributor is a group formed to undertake an enterprise beyond the resources of any one member

E-distribution is a type of distribution that uses purely electronic media by interpreted as the buying or selling of services

E-distributor refers to electronic buying and selling of goods and services over a public

E-distributor is independent organizations formed to limit competition by controlling the production and distribution of a product or service

E-distributor is a group of independently owned intermediaries that offer consumers a single source from which to spot-purchase indirect goods from a wide selection

distributor is a group formed to undertake an enterprise beyond the resources of any one member

E-distribution is a type of distribution that uses purely electronic media by interpreted as the buying or selling of services

Topic: Creating an Online Presence
Question 5: Which of the followings do generate a negative impact to the website users?

Page loads fast and clicks on the site redirects to the other non-relevant browsers

No ads and pop-ups at all.

User gets messed up with orientation because of unprofessional web organization.

Server delays on request respond and pages loads slowly

A well designed and organized site but it misses user manual

Page loads fast and clicks on the site redirects to the other non-relevant browsers

No ads and pop-ups at all.

User gets messed up with orientation because of unprofessional web organization.

Server delays on request respond and pages loads slowly

A well designed and organized site but it misses user manual

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