Bus&Soc
Bus&Soc
Bus&Soc
Fichier Détails
| Cartes-fiches | 10 |
|---|---|
| Langue | English |
| Catégorie | Economie politique |
| Niveau | Université |
| Crée / Actualisé | 28.07.2017 / 28.07.2017 |
| Lien de web |
https://card2brain.ch/box/20170728_bussoc
|
| Intégrer |
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Cosmopolitan (definition, 3 areas)
Citizen of the world - glocality
3 areas:
- Cultural (identity, openness, celebration of cultures - global networks, music, literature, habits)
- Moral (justice towards the close and the distant)
- Governance (institutions, framework of law, partnerships, responsibility and accountability)
Definition CSR
Company's sense of responsibility towards the community and the environment (ecological and social)
3 dimensions of CSR
Economic
Environmental
Social
Name 3 steps to move from CSR to CSV (+example)
Doing something descretionary or in response to external pressure > integral to competing
Separate from profit maximization > integral to profit maximization
Impact is limited by corp footprint and budget > Realigns the entire company budget
Agenda is determined by reporting and preferences > Agenda is specific and internally generated
EXAMPLE: Fair trade vs transforming procurement to increase yield and quality
Identify 3 ways of shared value creation
Reconceive products and markets (social and environmental linkages with the business - Wells Fargo pay debt and manage credit)
Redefine value chain (modification of activities to have a more positive impact - Walmart reducing packaging and transportation)
Enabling local clusters (how could working in clusters benefit the company and communities - Nestle agricultural, financial and logistical help to coffee farmers)
Thomas Maak - The cosmopolitical corporation
100 largest economies (49 countries, 51 companies)
MNCs are political actors in many ways: ability to do more and better, political engagement, powerful part of civil society and cosmopolitan universe
Can send signals and issue policies to influence production and supply networks, more impact than governments
Karl Weick - Small wins
People define social problems in a way that overwhelms their ability to change them
Need to identify a series of controllable opportunites
Useful from psychological point of view (less distortion)
Wright & Nyberg - Creative self-distruction
Little sign that humanity will yet respond to climate change in a meaningful way
Continued growth and expansion relies on explotation of natural resources
Benjamin Barber - If mayors ruled the world
Interdependency across borders
Political institutions 400 years ago
More than half of world's population live in cities
Network of cities already exist (US, Mexican, European conference of mayors, C40 - Cities climate change group)
Mayors: pragmatists, problem solvers, independent, get things done, "home boys" - from the neighbourhood, much higher trust level
80% of carbon emission come from cities
Road from polis to cosmopolis
Porter / Kramer: "Creating shared value"
Shared value = creating economic value in a way that also creates value for society
Company purpose redefinition
Anything more than CSR is seen as an irresponsible use of shareholders money
Interdependency between companies' and societal needs (education, demand, labour)
Expanding total pool of economic and social value
Shared value focusses on the right kind of profits - creating social benefits rather than diminishing them (short vs long term)
