Jo15


A. S.
This set of flashcards helps university-level English learners master media-related vocabulary and expressions. It covers political terms like "dream ticket" and "running mate," financial concepts such as "supply and demand" and "assets," and media-specific phrases like "muckraking" and "spin doctor." The platform supports backward learning, allowing users to practice from the target language to the source language. Ideal for students and professionals, these vocabulary flashcards aid in improving fluency and understanding of media and political discourse, catering to intermediate and advanced learners.
Flashcards
195
Students
2
Language
German
Category
English
Level
University
Created / Updated
11.10.2015 / 04.02.2016

Lernkarten

media

Medien

newspapers, magazines, radio and television considered as a group: the local/national media/ media coverage/hype/reports

--> the issue has been much discussed IN the media

mass media

Massenmedien

newspapers, radio and television

--> the mass media has become one of the main instruments of political change

new media

 

Neue Medien

products and services that provide information or entertainment using computers or the Internet, and not by traditional methods such as television and newspapers

 

--> We must embrace the opportunities presented by the new media.

hypermedia

a combination of videos, images, sounds, text, etc. that are connected together on a website, which you can click on in order to use them or to go to other related videos

social network platforms

online community of people who use the modern technology to communicate and share information

--> twitter, facebook, tumblr etc.

blogosphere

all the blogs on the Internet, and the people who write or read them

 

netizen

("Netzbürger") an active participant in the online community of the internet

code

a system of signs which can be decoded to create meaning

 

--> in media texts, we look at a range of different signs that can be loosely grouped into the following: technical codes, verbal codes, symbolic codes.

convergence

the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops (Annäherung)

 

--> Media convergence means that we can now watch a newspaper's video report on our mobile phone via the internet

fragmentation

the process of breaking into separate parts

 

--> the number of media channels has caused audience fragmentation

concentration

in media studies, this refers to the number of media outlets owned by companies or individuals

 

--> Media concentration raises questions about the control and flow of information

gatekeeping

process through which information is filtered for dissemination, wheter for publication, broadcasting, the Internet, or some other mode of communication

 

--> Gatekeeping occurs at all levels of the media structure.

genre

a way of categorising a media text according to its form, style and content

 

--> He was a pioneer in various genres including satire, literary critisism, and drama.

intertextuality

The influence that media texts have on each other. Sometimes this is the result of direct cross-references (e.g. music mash ups) or indirect (the way gossip news items regulate the way we view a star's performance)

 

--> Every text is a product of intertextuality

news value

news values determine how much prominence a cews story is given by a media outlet, and the attention it is given by the audience

 

--> News journalism has a broadly agreed set of values, often reffered to as "newsworthiness"

 

discourse

a formal discussion of a topic in speech or writing

 

--> a discourse on critical theory

 

narrative

a spoken or written account of conncected events; a story

 

--> Part of this narrative was written, but not published, as a study for the commission.

 

agenda-setting

a theory in mass communication that states that the media have the ability to determine which issues are important to the public

 

 

framing

selecting and highlighting some facets if events or issues and making connections among them so as to promote a particular interpretation, evaluation, and/or solution

connotation

(Assoziation, Beiklang) an ide or feeling that a word invokes in addition to its literal or primary meaning

 

--> The word "discipline" has unhappy connotations of punishment and repression

denotation

the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests

semiotics

the study of signs and sympols and their us e or interpretation

hard news

hard news generally refers to up-to-the-minute news and events such as economics, politics, war and crime that are reported immediately and factually

 

soft news

soft news generally refers to background formation or human-interest stories such as arts or lifestyle that entertain or advise the reader or viewer

 

effects theory

term used in media studies which examines the ways in which mass media affetcs the way people think and behave

uses and gratifications theory (UGT)

approach to understanding why and how people actively seek out specific media to satisfy specific needs

 

--> Diverging from other media effet theories that question "what does media do to people?"

UGT focuses on "what do people do with the media?"

public interest

the fact that the public has a right  to know about something which could affect them

 

--> The editior has to decide if this story is in the public interest 

public sphere

a space or platform in which public opinions can be formed (term coined by Habermas)

icon (5)

1 sign or symbol resembling its referent (e.g star figure standing for a star)

2 a visual image

3 picture of a sacred personage

4 a person in pop culture who is revered (e.g a celebrity)

5 picture on a computer screen standing for a specific command, funtion etc. (eg. icon of a file folder)

broadcast

broadcast or US ALSO broadcasted to air a programme on television or radio a televiion or radio programme

 

--> The tennis championship is broadcasted live to several different countries

public service broadcasting (UK)

refers to broadcasting intended for the public benefits rather than for purely commercial concerns

commercial broadcasting

refers to the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship

licence fee

the amount of money paid by television and radio owners that allows public broadcasters to fund programming

revenue

income received (by radio, TV newspapers and magazines) through advertising or other means (Einkommen, Staatseinnahmen)

host

person who introduces guests, especially on TV or radio

 

Our host for tonight is Ellen De Generes

anchorperson

anchorwoman

anchorman

anchor (US)

(Moderator) a person who is the main news reader (sometimes very famous) on a television or radio news programme

newscaster or newsreader (UK)

someone who reads out the reports on a radio or tv programme

crew

a group of people who work together

--> camera crew/ tv crew

live

broadcast, recorded or seen while it is happening

 

--> a live recording

footage

a(Filmmaterial / Bildmaterial) piece of film, especially one showing an event

 

--> Woody Allens film "Zelig" contains early newsreel (Wochenschau) footage

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