the media
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Flashcards
mass media
Massenmedien
newspapers, radio and television
--> the mass media has become one of the main instruments of political change
new media
Neue Medien
products and services that provide information or entertainment using computers or the Internet, and not by traditional methods such as television and newspapers
--> We must embrace the opportunities presented by the new media.
hypermedia
a combination of videos, images, sounds, text, etc. that are connected together on a website, which you can click on in order to use them or to go to other related videos
social network platforms
online community of people who use the modern technology to communicate and share information
--> twitter, facebook, tumblr etc.
blogosphere
all the blogs on the Internet, and the people who write or read them
netizen
("Netzbürger") an active participant in the online community of the internet
code
a system of signs which can be decoded to create meaning
--> in media texts, we look at a range of different signs that can be loosely grouped into the following: technical codes, verbal codes, symbolic codes.
convergence
the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops (Annäherung)
--> Media convergence means that we can now watch a newspaper's video report on our mobile phone via the internet
fragmentation
the process of breaking into separate parts
--> the number of media channels has caused audience fragmentation
concentration
in media studies, this refers to the number of media outlets owned by companies or individuals
--> Media concentration raises questions about the control and flow of information
gatekeeping
process through which information is filtered for dissemination, wheter for publication, broadcasting, the Internet, or some other mode of communication
--> Gatekeeping occurs at all levels of the media structure.
genre
a way of categorising a media text according to its form, style and content
--> He was a pioneer in various genres including satire, literary critisism, and drama.
intertextuality
The influence that media texts have on each other. Sometimes this is the result of direct cross-references (e.g. music mash ups) or indirect (the way gossip news items regulate the way we view a star's performance)
--> Every text is a product of intertextuality
news value
news values determine how much prominence a cews story is given by a media outlet, and the attention it is given by the audience
--> News journalism has a broadly agreed set of values, often reffered to as "newsworthiness"
discourse
a formal discussion of a topic in speech or writing
--> a discourse on critical theory
narrative
a spoken or written account of conncected events; a story
--> Part of this narrative was written, but not published, as a study for the commission.
agenda-setting
a theory in mass communication that states that the media have the ability to determine which issues are important to the public
framing
selecting and highlighting some facets if events or issues and making connections among them so as to promote a particular interpretation, evaluation, and/or solution
connotation
(Assoziation, Beiklang) an ide or feeling that a word invokes in addition to its literal or primary meaning
--> The word "discipline" has unhappy connotations of punishment and repression
denotation
the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests
semiotics
the study of signs and sympols and their us e or interpretation
hard news
hard news generally refers to up-to-the-minute news and events such as economics, politics, war and crime that are reported immediately and factually
soft news
soft news generally refers to background formation or human-interest stories such as arts or lifestyle that entertain or advise the reader or viewer
effects theory
term used in media studies which examines the ways in which mass media affetcs the way people think and behave
uses and gratifications theory (UGT)
approach to understanding why and how people actively seek out specific media to satisfy specific needs
--> Diverging from other media effet theories that question "what does media do to people?"
UGT focuses on "what do people do with the media?"
public interest
the fact that the public has a right to know about something which could affect them
--> The editior has to decide if this story is in the public interest
public sphere
a space or platform in which public opinions can be formed (term coined by Habermas)
icon (5)
1 sign or symbol resembling its referent (e.g star figure standing for a star)
2 a visual image
3 picture of a sacred personage
4 a person in pop culture who is revered (e.g a celebrity)
5 picture on a computer screen standing for a specific command, funtion etc. (eg. icon of a file folder)
broadcast
broadcast or US ALSO broadcasted to air a programme on television or radio a televiion or radio programme
--> The tennis championship is broadcasted live to several different countries
public service broadcasting (UK)
refers to broadcasting intended for the public benefits rather than for purely commercial concerns
commercial broadcasting
refers to the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship
licence fee
the amount of money paid by television and radio owners that allows public broadcasters to fund programming
revenue
income received (by radio, TV newspapers and magazines) through advertising or other means (Einkommen, Staatseinnahmen)
host
person who introduces guests, especially on TV or radio
Our host for tonight is Ellen De Generes
anchorperson
anchorwoman
anchorman
anchor (US)
(Moderator) a person who is the main news reader (sometimes very famous) on a television or radio news programme
newscaster or newsreader (UK)
someone who reads out the reports on a radio or tv programme
crew
a group of people who work together
--> camera crew/ tv crew
live
broadcast, recorded or seen while it is happening
--> a live recording
footage
a(Filmmaterial / Bildmaterial) piece of film, especially one showing an event
--> Woody Allens film "Zelig" contains early newsreel (Wochenschau) footage