International Marketing 8

Measurement of Culture

Measurement of Culture

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Set of flashcards Details

Flashcards	2
Language	English
Category	Marketing
Level	University
Created / Updated	09.12.2014 / 15.12.2014
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How to measure culture?

Keyboard commands:

= turn,

= for-/backward,

= scroll

7-Dimension Concept from Trompenaars

5-Dimension Concept from Hofstede

4-Dimensions Concept from Hall

7 Dimension Concept from Trompenaars

Keyboard commands:

= turn,

= for-/backward,

= scroll

• Universalism vs. Particularism

• Specificity vs. Diffuseness

• Affectivity vs. Neutrality

• Ascription vs. Achievement

• Specificity vs. Diffuseness

• Time as Sequence vs. Time as Synchronization

• Individualism vs. Communitarianism

• Internal vs. External Relation with Nature

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