International Marketing 8

Measurement of Culture

Measurement of Culture

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Kartei Details

Karten	2
Sprache	English
Kategorie	Marketing
Stufe	Universität
Erstellt / Aktualisiert	09.12.2014 / 15.12.2014
Weblink	https://card2brain.ch/box/international_marketing_8
Einbinden	<iframe src="https://card2brain.ch/box/international_marketing_8/embed" width="780" height="150" scrolling="no" frameborder="0"></iframe>

How to measure culture?

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

7-Dimension Concept from Trompenaars

5-Dimension Concept from Hofstede

4-Dimensions Concept from Hall

7 Dimension Concept from Trompenaars

Tastatur-Befehle:

= drehen,

= vor-/rückwärts,

= scrollen

• Universalism vs. Particularism

• Specificity vs. Diffuseness

• Affectivity vs. Neutrality

• Ascription vs. Achievement

• Specificity vs. Diffuseness

• Time as Sequence vs. Time as Synchronization

• Individualism vs. Communitarianism

• Internal vs. External Relation with Nature

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