Englisch II
Distribution and promotion
Distribution and promotion
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Cartes-fiches
Advertising
Advertising is the use of different media such as television commercials, advertisements in newspapers and magazines, direct mail, outdoor (billboards, posters on bus-stops), flyers given to people on the street, Internet.
Public relations
Public relations is the managing of ‘publicity’; information that makes people notice a company.
Endorsement
Endorsement is when a celebrity uses a certain product as a way of promoting it.
Viral marketing
Viral marketing – part of ‘guerrilla marketing’ – is a marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.
Guerrilla marketing
Guerrilla marketing covers all unconventional techniques – from viral marketing to the distribution of free products on the beach.
Affinity marketing
Affinity marketing means attracting customers on the basis of their other interests, for example linking a credit card to a favourite charity.
Direct-response retailing
Direct-response retailing is the home delivery of goods ordered through, for example, catalogues.
Prospecting
Prospecting is the first stage in the sales process and is about identifying potential customers.
