Englisch II

Advertising is the use of different media such as television commercials, advertisements in newspapers and magazines, direct mail, outdoor (billboards, posters on bus-stops), flyers given to people on the street, Internet.

Public relations is the managing of ‘publicity’; information that makes people notice a company.

Endorsement is when a celebrity uses a certain product as a way of promoting it.

Viral marketing – part of ‘guerrilla marketing’ – is a marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.

Guerrilla marketing covers all unconventional techniques – from viral marketing to the distribution of free products on the beach.

Affinity marketing means attracting customers on the basis of their other interests, for example linking a credit card to a favourite charity.

Direct-response retailing is the home delivery of goods ordered through, for example, catalogues.

Prospecting is the first stage in the sales process and is about identifying potential customers.