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Cartes-fiches
to change (in order to make sth suitable for a new purpose or use); noun: adaptation
to make sth weaker or less effective, to water sth down; noun: dilution; adjective: diluted, e.g. ÒThis will dilute your brand.Ó
to make sure that (e.g.: ÒPlease ensure [that] this letter is sent off today.Ó)
to make sth longer or larger; noun: extension
become or make greater in size, number etc.; noun: expansion
to enter a market
to set up subsidiaries abroad or to sell your goods internationally
to put a product into a particular place in the market
to pull out of, to withdraw from
to need sth, to depend on sth (e.g.: This situation requires immediate attention.) Noun: requirement
consumersÕ knowledge of the existence of a brand
consumersÕ commitment to a particular brand
the abilities or qualities necessary to do sth (e.g.: Nothing is beyond our capabilities.) Adjective: capable (of)
the group of customers a business serves
the activity a company undertakes to keep its customers; verb: to retain (to keep)
a group of people who are asked about their attitude towards a product or service
sth typical of a place or thing (e.g.: This is a key feature of our product.)
the activity or fact of increasing the market share of a product; or: a productÕs sales volume as a percentage of the total sales volume of competing products
subdividing a market into clearly definable smaller groups of customers
buying habits
a set of questions that a lot of people are asked
person or business that sells goods to the public
the expected level of a companyÕs sales
a companyÕs most important products; also: products which bear a companyÕs logo
sociological, technological, economic, political
an investigation into the opinions etc. of a particular group of people; to run/conduct a survey
strengths, weaknesses, opportunities, threats
unique selling proposition; a special claim a company makes about a brand or product which sets it apart from its competitors
a media file distributed over the internet (using streaming media technology)
a person or business selling goods in large quantities (usually to retailers)
(not) hoping and trying to be successful at something (esp. your career); verb: to aspire to
showing good judgement about the quality of sth (e.g. discerning suctomers)
home (the domestic market)
of a market: a market that has reached a state of equilibrium (where there is no significant growth or innovation)
