Supply Chain Management 7/12 - Sales Side, Deepening

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Marco Kofel

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Marco Kofel

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This flashcard set delves into the intricacies of e-commerce transaction phases, focusing on the sales side, and is tailored for university-level students. It covers key aspects such as the definition of e-commerce, transaction phases like stimulation, information, agreement, fulfillment, and loyalty, and the competitive advantages associated with each phase. The set also explores market data regarding e-commerce in Switzerland, highlighting trends and challenges. Business students and professionals aiming to understand the nuances of online sales processes and strategies will find this flashcard set particularly beneficial.

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Sprache

Englisch

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VWL

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Universität

Erstellt / Aktualisiert

08.11.2021 / 03.04.2025

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According to Wölfle (2008), which statements regarding the Transaction Phases in E-Commerce are true?

The starting point in the information phase is that customers have submitted a binding purchase declaration.

The starting point in the information phase is that potential customers are convinced about the product, respectively the service and the offering, and would like to purchase it.

The information phase is also known as "the underestimated phase" in e-commerce.

The information phase is also referred to as "the most rewarding phase" in e-commerce.

Which statements regarding the Market Data regarding E-Commerce in Switzerland are true?

The customs and tax border makes up for the cost advantages of foreign e-commerce providers versus Swiss providers.

Swiss E-commerce providers a confronted with strong foreign competition.

While e-commerce in Switzerland is growing strongly, stationary trade is stagnating.

While stationary trade in Switzerland is growing strongly, only a slight increase in e-commerce can be observed.

Which statements regarding the Definition of E-Commerce are true?

E-Commerce, like everything else, can be defined from different points of view.

In most definitions of e-commerce, its about networked information technology and transactions.

For e-commerce there is only one valid definition. There is consensus.

Digital Business is a subset of e-commerce and is subordinate to it.

According to Wölfe (2008), which questions should online providers explicitly ask themselves in the Loyalty phase?

Which Customer loyalty instruments can be developed and used? for example, bonus program, delivery subscription).

How feedback can be obtained from the customer regarding his or her satisfaction?

How the customer can easily place repeat orders?

Which Information customers require to make a purchase decision?

According to Wölfle (2008), which questions should online providers explicitly ask themselves in the stimulation phase?

How I can distinguish myself from competitors in this phase?

How access to potential customers can be established?

What is the real need?

Which delivery options and deadlines should be offered to the customer?

According to Wölfle (2008), which questions should online providers explicitly ask in the loyalty phase?

How knowledge about the customer can be converted into new offerings?

Can products and services be configured?

How a customer can cancel his or her order?

How the checkout process can be made simple, transparent, fast and secure?

According to Wölfle (2008),wWhich statements regarding the Transaction Phases in E-Commerce are true?

The Fulfillment phase is also desinated as "the freestyle in e-commerce."

The fulfillment phase is also designated as "the sales-critical phase in e-commerce."

The starting point in the fulfillment phase is that the customers have submitted a binding purchase declaration.

The starting point in the fulfillment phase is that the purchase transaction has been completed, ownership has been transferred and the purchase has been paid.

According to Wölfle (2008), which questions should online providers explicitly ask themselves in the Stimulation Phase?

How the customer can easily place repeat orders?

Can products and services be configured?

How the potential customer is using the Internet at the moment his needs arise?

Which delivery options and deadlines should be offered to the customer?

According to Wölfle (2008), which statements regarding the Transaction Phases in E-Commerce are true?

The starting point in the fulfillment phase is that the customers have submitted a binding purchase declaration.

The agreement phase can also be designated "the most difficult phase in e-commerce."

The initial situation in the fulfillment phase is that potential customers are interested in a specific product and offering.

The agreement phase is also designated "the most underrated phase in e-commerce."

Which statements regarding the Market Data regarding E-Commerce in Switzerland are true?

E-Ccmmerce spending by private households is increasing year by year.

Corporate e-commerce expenditure (B2B) is increasing year by year.

The E-commerce share of retail sales (B2C) will be around 10% in 2018.

The E-Commerce share of retail sales (B2C) for food and non-food is about equal in size.

Which statements regarding the Market Data regarding E-Commerce in Switzerland are true?

Market data from different sources show similar trends.

The Federal Office of Statistics is the only source of market data in Switzerland regarding E-Commerce.

No accurate overall survey of market data on Swiss e-commerce exists.

All statistics on market data focus on B2B e-commerce with physical products.

According to Wölfle (2008), with regard to competitive advantages, order the following expression to the right transaction phase.

Exhibit good conditions

Agreement Phase

Stimulation Phase

Information Phase

Loyalty Phase

Fulfillment Phase

According to Wölfle (2008), with regard to competitive advantages, order the following expression to the right transaction phase.

Find better access to customers

Agreement Phase

Stimulation Phase

Information Phase

Loyalty Phase

Fulfillment Phase

According to Wölfle (2008), with regard to competitive advantages, order the following expression to the right transaction phase.

Have a great offering

Agreement Phase

Stimulation Phase

Information Phase

Loyalty Phase

Fulfillment Phase

According to Wölfle (2008), with regard to competitive advantages, order the following expression to the right transaction phase.

Accompany customers as long as possible

Agreement Phase

Stimulation Phase

Information Phase

Loyalty Phase

Fulfillment Phase

According to Wölfle (2008), with regard to competitive advantages, order the following expression to the right transaction phase.

Reliable and efficient processing

Agreement Phase

Stimulation Phase

Information Phase

Loyalty Phase

Fulfillment Phase

According to Wölfle (2008), which statements regarding the Transaction Phases in E-Commerce are true?

The three phases are: Stimulation, Fulfillment and Loyalty.

The four phases are: Information, Agreement, Fulfilment and Loyalty.

The five phases are: Stimulation, Information, Agreement, Fulfilment and Loyalty.

The four phases are: Stimulation, Information, Fulfilment and Loyalty.

Which statements regarding the Transaction Phases in E-Commerce are true?

It can be distinguished between the individual transaction phases in E-Commerce.

Depending upon the perspective, usually four or five transaction phases are differentiated.

The transaction phases can also be viewed as steps in the transaction process.

None of the phases is concerned with customer benefit.

Which statements regarding the Definition of E-Commerce are true?

In E-commerce, all transaction steps must be carried out online and over the Internet.

E-Commerce can include one or more transactional phases.

From the perspective of the Federal Statistical Office, handwritten orders per e-mail do not belong to e-commerce.

From the perspective of the Federal Statistical Office, transactions processed via EDI do not belong to e-commerce.

According to Wölfle (2008), which questions should online providers explicitly ask themselves in the Information phase?

How can expensive, time-consuming and difficult information processes be avoided?

Which information do customers need to make a purchase decision?

How the customer informs himself or herself?

Who are the customer's influencers?

According to Wölfle (2008), which questions should online providers explicitly ask themselves in the fulfillment phase?

Which Lieferoptionen und Fristen sollen dem Kunden angeboten werden?

How returns management must be carried out?

How the customer can cancel an order?

Which services should be offered to the customer? (e.g. support, FAQ, complaints).

According to Wölfle (2008), which questions should online providers explicitly ask themselves in the information phase?

How can the checkout process can be made simple, transparent, fast and secure?

Which payment options must be offered to the customer?

What makes shopping for her or him pleasant, what is fun?

Which delivery options and deadlines should be offered to the customer?

According to Wölfle (2008), which questions should online providers explicitly ask themselves in the fulfillment phase?

How must the delivery and the transfer of ownership occur?

Which information must the included in the order confirmation send to customers?

Which delivery options and deadlines should be offered to the customer?

Can the customers be offered the possibility to change the place and time of delivery?

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Supply Chain Management 7/12 - Sales Side, Deepening

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