Strategic Innovation_1

Vision: long term view, plan (BOLT: "Stay leader for x years")

Mission: Path to reach objectives, How to get there (BOLT: Extensive training, not every race)

Strategy: More detailed, immediate targets

Brand: BOLT: posing, "the new fast", relaxed, celebrating fast

Forward Incr. (20GB Stick)

Adv. Forward Incr. (100GB Stick)

Replication (perceived newness, new location)

Redefinition (music phone)

Redirection (baby phone, elderly phone)

Reinitiation (Reebok pump)

Reconstruction/Redirection (Nano car)

Integration (DVD+TV)

Simple, strong, clear cohesive

> Differentiating message, emotions, self identity, awareness

(Activities of organization must be aligned with the brand)

3 Lifecycles: Product, Technology, Industry

Dominant Design = important, when different technologies fight for same market (EV, hybrid, hydrogen)

Hype cycle = How long does technology take to be established in industry? (Not lifecycle)

Split in characteristics of buyer and product

Buyer: 

industrial, household, distr. channels, geographical location

Product:

size, prize, features, technology, sourcing, performance, services

Tactic to compete with local innovation leaders in China

Peak innvoators innovating down, e.g. with second brand or low cost competence

Peak innovators (25% of chinese market), local innovators (75% of chinese market)

decision making support, coordination and communication process, goal definition (multidimensional process)

S-Shaped curve

Difference between technology development and disruption

Source of comp. advantage over competitive scope (cost leadership, differentiation, focus)

Global - International - Multinational - Integrated Network - New: Metanational

The more you go along SPPS, the more local adaption you need

Before: network of production, sales, service subsidiares - Now: value creation by searching and mobilizing untapped pockets of knowledge and intelligence

MetaNC: pockets of knowledge, global hot spots

MKT, Sales (Sales sub)

Mfg, Dist, MKT, Sales (local sales and manufacturing)

Mfg, Dist, MKT, Sales (regional hub)

R&D, Mfg, Dist, MKT, Sales (world product mandate, CoC)

Value add to the company in host country: from low to high

a) Strategy is about two things: 1) Deciding where you want your business to go, 2) figuring out how to get there.

b) A strategy is a plan which unites the most important goals, activities and associated resources and guidelines to a coherent entity to gain a sustainable competitive advantage

a) PESTLE

b) P5F + technology, industry dynamics

c) SWOT

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d) BCG Matrix

e) ANSOFF Matrix

RESOURCES (natural, production, human, financial) plus CAPABILITIES (network, knowledge, intelligence, alliances, access)

Comp: … when implementing a value creating strategy not simultaneously implemented by any current or potential competitor

Sust. comp: … when implementing a value creating strategy not simultaneously implemented by any current or potential competitor and when these firms are unable to duplicate the benefits of this strategy (valuable, rare, imperfectly imitable, non-substitutable)