Strategic Innovation_1
Strategic Innovation_1
Strategic Innovation_1
Kartei Details
Karten | 16 |
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Sprache | English |
Kategorie | BWL |
Stufe | Universität |
Erstellt / Aktualisiert | 20.07.2017 / 21.07.2017 |
Lizenzierung | Keine Angabe |
Weblink |
https://card2brain.ch/box/20170720_strategic_innovation
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Einbinden |
<iframe src="https://card2brain.ch/box/20170720_strategic_innovation/embed" width="780" height="150" scrolling="no" frameborder="0"></iframe>
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Vision, Mission, Strategy, Brand
Vision: long term view, plan (BOLT: "Stay leader for x years")
Mission: Path to reach objectives, How to get there (BOLT: Extensive training, not every race)
Strategy: More detailed, immediate targets
Brand: BOLT: posing, "the new fast", relaxed, celebrating fast
Categories of Innovation
What? = Type (SPPS)
Where? = Regional, national, global
How? = 8 Dimensions
With whom? = Company, network, alliance, partnership
Requirements for a strong brand
Simple, strong, clear cohesive
> Differentiating message, emotions, self identity, awareness
(Activities of organization must be aligned with the brand)
8 Dimensions of Innovation
Forward Incr. (20GB Stick)
Adv. Forward Incr. (100GB Stick)
Replication (perceived newness, new location)
Redefinition (music phone)
Redirection (baby phone, elderly phone)
Reinitiation (Reebok pump)
Reconstruction/Redirection (Nano car)
Integration (DVD+TV)
Market segmentation (buyer, product)
Split in characteristics of buyer and product
Buyer:
industrial, household, distr. channels, geographical location
Product:
size, prize, features, technology, sourcing, performance, services
3 Lifecycles
Dominant Design
Hype cycle
3 Lifecycles: Product, Technology, Industry
Dominant Design = important, when different technologies fight for same market (EV, hybrid, hydrogen)
Hype cycle = How long does technology take to be established in industry? (Not lifecycle)
Innovation Down
Tactic to compete with local innovation leaders in China
Peak innvoators innovating down, e.g. with second brand or low cost competence
Peak innovators (25% of chinese market), local innovators (75% of chinese market)
Purpose of a strategy
decision making support, coordination and communication process, goal definition (multidimensional process)