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Micro-Economics
POM Chapter 06 - Managing in the Global Environment
Principles of Management POM Chapter 06 - Managing in the Global Environment
Marketing
Marketing an Introduction, Gary Armstrong
Chapter 6: Segmentation, targeting and positioning: Building the right relationships with the right customers
Marketing
The 22 immutable laws of marketing
violate them at your own risk
Macro-Economics
Principles of Macroeconomics
Course at eth