The 22 immutable laws of marketing
violate them at your own risk
violate them at your own risk
Set of flashcards Details
| Flashcards | 44 |
|---|---|
| Language | English |
| Category | Marketing |
| Level | Primary School |
| Created / Updated | 20.11.2013 / 13.03.2015 |
| Weblink |
https://card2brain.ch/box/the_22_immutable_laws_of_marketing
|
| Embed |
<iframe src="https://card2brain.ch/box/the_22_immutable_laws_of_marketing/embed" width="780" height="150" scrolling="no" frameborder="0"></iframe>
|
Law of Leadership
It is better to be first than it is to be better.
Law of the Category
If you can't be first in a category, set up a new category you can be first in.
Law of the Mind
It is better to be first in the mind than to be first in the marketplace.
Law of Perception
Marketing is not a battle of products, it is a battle of perceptions.
Law of Focus
The most powerful concept in marketing is owning a word in the prospect's mind.
Law of Exclusivity
Two companies cannot own the same word in the prospect's mind.
Law of the Ladder
The strategy to use depends on which rung you occupy on the ladder.
Law of Duality
In the long run, every market becomes a two-horse race.
Law of the Opposite
If you are shooting for second place, your strategy is determined by the leader.
Law of Divison
Over time, a category will divide and become two or more categories.
Over time, a category will divide and become two or more categories.
Law of Division
If you are shooting for second place, your strategy is determined by the leader.
Law of the Opposite
In the long run, every market becomes a two-horse race.
Law of Duality
The strategy to use depends on which rung you occupy on the ladder.
Law of the Ladder
Two companies cannot own the same word in the prospect's mind.
Law of Exclusivity
The most powerful concept in marketing is owning a word in the prospect's mind.
Law of Focus
Marketing is not a battle of products, it is a battle of perceptions.
Law of Perception
It is better to be first in the mind than to be first in the marketplace.
Law of the Mind
If you can't be first in a category, set up a new category you can be first in.
Law of the Category
It is better to be first than it is to be better.
Law of Leadership
Law of Perspective
Marketing effects take place over an extended period of time.
Marketing effects take place over an extended period of time.
Law of Perspective
Law of Line Extension
There’s an irresistible pressure to extend the equity of the brand.
There’s an irresistible pressure to extend the equity of the brand.
Law of Line Extension
Law of Sacrifice
You have to give up something in order to get something.
You have to give up something in order to get something.
Law of Sacrifice
Law of Attributes
For every attribute, there is an opposite, effective attribute.
For every attribute, there is an opposite, effective attribute.
Law of Attributes
Law of Candor
When you admit a negative, the prospect will give you a positive.
Law of Singularity
In each situation, only one move will produce substantial results.
In each situation, only one move will produce substantial results.
Law of Singularity
When you admit a negative, the prospect will give you a positive.
Law of Candor
Law of Unpredictability
Unless you write your competitors’ plans, you can’t predict the future.
Unless you write your competitors’ plans, you can’t predict the future.
Law of Unpredictability
Law of Success
Success often leads to arrogance, and arrogance to failure.
Success often leads to arrogance, and arrogance to failure.
Law of Success
Law of Failure
Failure is to be expected and accepted.
Failure is to be expected and accepted.
Law of Failure
Law of Hype
The situation is often the opposite of the way it appears in the press.
The situation is often the opposite of the way it appears in the press.
Law of Hype
