Marketing an Introduction, Gary Armstrong

The objective of _________ research is to gather preliminary information that will help define the problem and suggest hypotheses.

Because of the scarcity of good secondary data, international researchers often must collet their own primary data. An initial problem with this collection is developing good _______.

Michelle Dubois has just discovered the major advantage of survey research. She reports to her supervisor that the advantage is its __________.

For primary data to be useful to marketets, it must be relevant current, unbiased, and ________.

Focus group interviewing has become one of the major marketing research tools for getting insight into consumer thoughts and feelings. However, if the sample size is small, it may be difficult to ______.

Which of the following is not considered a source of marketing intelligence?

Information collected from online databases on the Internet is an example of ________ data.

What is the use of a datawarehouse?

A plan for primary data collection spells out the specific research approaches, contact methods, _______, and instruments that researchers will use to gather data.

Which of the following contact methods is generally the least flexible?

Carrefour sends a trained observer to watch and interact with customers as they shop in a Carrefour store. This is an example of _________.

AMF Research Group must guard against problems during the implementation phase of marketing research for its clients. Which of the following is not a problem that should be anticipated during this phase?

The marketing information system can serve _____.

Marketing researchers usually draw conclusions about large groups of consumers by studying a small ________ of the total consumer population.

Marketers must weigh carefully the costs of additional information against the  ________ resulting from it.

______ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization.

Managers often start with _______ research and later follow with _______ research.