International Marketing 8
Measurement of Culture
Measurement of Culture
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Set of flashcards Details
| Flashcards | 2 |
|---|---|
| Language | English |
| Category | Marketing |
| Level | University |
| Created / Updated | 09.12.2014 / 15.12.2014 |
| Weblink |
https://card2brain.ch/box/international_marketing_8
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How to measure culture?
7-Dimension Concept from Trompenaars
5-Dimension Concept from Hofstede
4-Dimensions Concept from Hall
7 Dimension Concept from Trompenaars
• Universalism vs. Particularism
• Specificity vs. Diffuseness
• Affectivity vs. Neutrality
• Ascription vs. Achievement
• Specificity vs. Diffuseness
• Time as Sequence vs. Time as Synchronization
• Individualism vs. Communitarianism
• Internal vs. External Relation with Nature
