Innovationsmarketing

How would you define a good?

How can goods be distinguished?

What would be your definition of the term market?

Would you argue that the Web-Page of TUI is a market?

How would you distinguish between market and industry?

How would you definde the term organization?

Is a football club an organization?

What is the difference between B2C- and B2B- markets?

What would you argue are the main reasons why B2B-Marketing is more complex than B2C-Marketing?

Why may B2B-Marketing also be related to end-customer?

How would you argue the paradigmatic change from a rather stable to a dynamic environment in the telecommunication sector?

What does according to Michael Porter determine the attractiveness of a market?

What are the four main dimensions determining the change in competition in industrial markets?

What is the outcome of shortened life-cycles and increased development cost?

How can firms respond to this development in order to survive in a high velocity market?

What are the main consequences of competition on flexibility?

What are the stages of collaboration?

Why does outsourcing have a positive impact on flexibility?

What is the new role of suppliers when OEMs focus on their core competences?

What is the outcome of the increased share of fix-cost?

What is the prerequisite for "quality" aspect materializing as an competitive advantage?

How can a competitive advantage be achieved according to von Mises?

In which two ways can competitive advantage materialize?

In which competitive positioning poles according to Porter would you locate the provider and customer advantage?

How would you argue the competitive advantage in the two positioning poles?

Is Porters positioning theory valid for every industry?

What is the major challenge of marketing concerning customer needs?

What are the internal and external implementation challenges of B2B-Marketing?