In Company Unit 11 - English Vocab
In Company Unit 11 - English Vocab
In Company Unit 11 - English Vocab
Set of flashcards Details
| Flashcards | 127 |
|---|---|
| Language | English |
| Category | English |
| Level | University |
| Created / Updated | 09.10.2011 / 03.11.2012 |
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accelerate (v)
The decline of her health seemed to suddenly accelerate.
bargaining power (n)
An increase in the cost of raw materials has given our suppliers more bargaining power.
barrier (n)
High levels of debt are a major barrier to economic development.
benchmark (v)
To stay ahead, the company needs to constantly benchmark itself against its competitors.
brand-stretching (n)
Kingfisher Airlines is a successful example of brand-stretching.
break into (phr v)
Its always been his ambition to break into broadcasting.
breakeven (n)
Their business plan predicts theyll reach breakeven within two years.
bring sth out (phr v)
The next year they brought out a low-priced car to compete with Ford.
broaden (v) - (opposite = narrow)
The scope of the book has been broadened to include the history of Eastern Europe.
bypass (v)
I bypassed the lawyers and filed the documents myself.
catch up (phr v)
Pressure grew for salaries to catch up with inflation.
challenge (n)
The new government faces the daunting challenge of completing the building on time.
collaboration (n)
The tale was written in collaboration with Wilkie Collins.
come up with sth (phr v)
Is that the best solution you can come up with?
competitive (adj) - (opposite = uncompetitive)
Many airlines now offer substantial discounts in an effort to remain competitive.
competition (n)
Lets look at what the competition is doing and do it better.
competitor (n)
All our major competitors are also bidding for the contract.
concerned (adj)
The government is chiefly concerned to ensure control of the economy.
controversial (adj)
The minister defended controversial plans to build a new motorway.
copycat (adj)
Following the robbery, police have reported a wave of copycat crimes.
core competencies (n pl)
A companys core competencies are the things it does particularly well.
cost-cutting (n)
The family of the victim blame a hospital system more concerned with cost-cutting than with care.
counterculture (n)
The film centres on the hippie counterculture of the 1960s.
customer base (n)
During the year the company broadened its customer base.
decline (n)
There has been a steady decline in public services over recent years.
deter (v)
The rain didnt deter people from coming to the game.
differentiate (v)
The ability to speak differentiates humans from other animals.
differentiation (n)
Differentiation between red and green is crucial when flying, which is why colour-blind people cant become commercial pilots.
dilemma (n) - moral dilemma
Doctors were now faced with a moral dilemma: should they try to save the childs life?
discipline (n)
The degree course bridges several academic disciplines.
distinct (adj)
The regions linguistic and cultural identity is quite distinct from that of the rest of the country.
distinctive (adj)
Good visuals and diagrams are the magazines most distinctive features.
diversification (n)
Diversification into electronics and aerospace would be costly but worthwhile in the long term.
diversify (v)
Our existing product range is becoming outdated so we have to diversify.
downturn (n) - (opposite = upturn)
There has been a sharp downturn in demand in recent months.
eliminate (v)
Many infectious diseases have been virtually eliminated.
embed (v)
Traces of earlier ways of life are embedded in modern society.
emerge (v)
Three important factors emerged from our discussions.
ever- (prefix)
Ever-increasing numbers of students are opting for university courses.
exceptional (adj)
Her scores were quite exceptional.
