2. Marketing

to cause to become spread widely, e.g. ÒDue to modern communication technologies brands are dispersed more and more and they become uncontrollable.Ó_

to release, e.g. Òto launch a productÓ, Òto launch a marketing campaignÓ; noun: a launch_

to convince by the use of arguments or evidence; adjective: persuasive, noun: persuasion_

to present for buyer acceptance through advertising, publicity, discounting, etc.; noun: promotion_

to meet a need or desire (e.g. to satisfy a consumer need); noun: satisfaction_

to weaken or ruin by degrees, e.g. Òto undermine a brandÓ

activity used to attract attention to a product, as by announcements in media; verb: advertise_

one that acts as an agent or link between two businesses_

the wrapping in which a product is offered for sale

a part or division (e.g. a market sector)_

material support of an activity in return for advertising space (e.g. sports sponsorships)

an undertaking involving chance, risk or danger, e.g. ÒThey embarked on a new business ventureÓ

An official representative of a brand, e.g. ÒHe works as a brand ambassador for Red BullÓ

path through which products and services flow from sellers to consumers (e.g. from wholesalers to retail chains)_

a circumstance that creates disadvantages for new competitors trying to enter the market (e.g. regulations, marketing conditions, patents)_

the process of gathering and analyzing information about a market, product or service_

the market for goods that are produced in large quantities

_the qualities and characteristics of a product (e.g. size, materials, functions)_

an advertising technique in which companies pay for a prominent display of their_products, often in films or T.V. (e.g. the star of a film drinking Pepsi in the opening scene)_

the group of people for which a product, service or marketing campaign is designed_

performing activities that increase the value of goods or services_

the place where goods are sold [Verkaufsstelle, Kasse]_

a range of different brands associated with one umbrella company, e.g. ÒThe Swatch Group has a very strong portfolio of brandsÓ

having the power to mislead or trick; noun: deception,_

involving back-and-forth dialogue or communication; noun: interaction_

something that is controlling, often by artful or unfair means; verb: to manipulate, noun: manipulation

to collect_

to collect information from various sources in order to examine and compare it_

phrasal verb meaning to settle problems through discussion, to solve problems that are left over (e.g. the marketing department ironed out its differences with the legal team)

to not draw attention to yourself, to go unnoticed