MAIO
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Fichier Détails
| Cartes-fiches | 368 |
|---|---|
| Langue | Français |
| Catégorie | Informatique |
| Niveau | Université |
| Crée / Actualisé | 31.05.2025 / 09.06.2025 |
| Lien de web |
https://card2brain.ch/box/20250531_maio
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| Intégrer |
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Give some digital trends
Blockchain
Chatbots / Virtual Assistants
Virtual Reality / Metaverse
Artificial Intelligence (AI)
Web3
Cloud Services
What are the 3 Drivers of Digital Shift ?
1 Representation: Digital representation of information, (e.g: image)
2 Replication and Connectivity: Copy can be accessed through a digital network under zero marginal cost (e.g: replicaitron in networks)
3 Aggregation and Interaction: Data aggregation and the interaction between produces and consumers (e.g: sharing eco-system; creation -> publishing->promoting->receiving likes)
Can we still obtain the benefits of digital with physical products?
Yes, example airbnb
Give the 4 phases of digitization transformation
Mainframes / Corporate Networks
PC and Web
Cloud and Mobile
Networks and AI
For Mainframes / Corporate Networks, give the date, technologies, economic architecture and iconic firms
Pre 1995
▪ Corporate Networks
▪ Tools, applications
▪ Mainframes/minis
▪ Email, early EDI
Products, Industries
▪ IT ecosystem begins
▪ Software licensing
▪ Direct monetization of
customer
IBM, digital
For PC and Web, give the date, technologies, economic architecture and iconic firms
1995 –2005
▪ Networks explode
▪ PCs, browsers
▪ Static content
Early Software Ecosystems
▪ IT ecosystems scale
▪ Localized networks within
industries
Micosoft, Yahoo, ebay
For Cloud and Mobile, give the date, technologies, economic architecture and iconic firms
2005 – 2015
▪ Mobile explodes
▪ Cloud emerges
▪ AI returns
Ecosystems Network Across Industries
▪ Digital APIs begin to connect industries
▪ Value capture starts to tip
Google, facebook
For Networks and AI, give the date, technologies, economic architecture and iconic firms
2015 – ???
▪ Cloud dominates
▪ IOT, AR emerge
▪ “AI first
“Hub Economy”
▪ All industries connected into a giant ecosystem
▪ AI driving transformation
▪ Collisions between digital and traditional firms
Alphabet, alibaba, amazon
Wiches are the two main strategies now for competitive advantages?
Differentiation and Cost leadership
How two main strategies for competitive advantages have changed firms now ? (Give the example of Amazon)
Differentation, they have a lot of different firms and servivies like meal, books etc
By what is a business model defined?
A business model is defined by how it creates and captures value from its customers
For a firm, what is value creation ?
Value Creation is the reason the customers choose to use a company’s products or services, and the particular problem the company is solving for customers
What is Value Capture and give some examples?
Value Capture is the value a company captures from the customers purchase
• Price
• License
• Promotion
What is the goal of an operating model ?
The goal of an operating model is to deliver value at scale, to achieve sufficient scope and to respond to changes by engaging in sufficient learning
What is the meaning of Scale and give some examples?
Scale means designing an operating model to deliver as much value to as many customers as possible at the lowest cost
• Volume
• Complexity
• Customers
What is the meaning of Scope and give some examples?
Scope means the range of a firm preforms- e.g. Variety of products and services it offers its customers
• Variety
• Rang
What is the meaning of Learningand give some examples?
Learning means driving continuous improvement, increasing operating performance over time and developing new products and services
• R&D
• Continuous improvement
• IP generation
Can we separate Value Creation and Value Capture and Sharing in business model ?
Yes, Value Creation and Value Capture can be separated
Why are Business Models and Operating Models so Different Now? Give the example of toyota and google
In Toyota case, before, customers interacted directly with the firm bu now, in digital business model, firms are the bridge between advetisers and individuals
They opere an Separation of value creation and value capture, Google offers free services to users (value creation) but earns money through advertising (value capture).Value is no longer just in the product; it's in the ecosystem and the data it generates.
What are the average reaction to digital strategies ?
Cut Cost and Increase Efficiency
- Targeting: E.g.) Personalized promotions to boost sales
- Scheduling: E.g.) optimizing routes for shorter delivery times
- Planning: E.g.) forecasting demand to minimize excess inventory and cost
Experiment
Create Outposts
Do Business and Operating Models Interact ?
Yes
For Traditional Operating Performance Driver, what are the three operating models ?
Economies of Scale
Economies of Scope
Learning Experience
Give some example for Economies of Scale
“Zero” marginal costs, network effects
Give some example for Economies of Scope
Aggregating and modularity across markets
Give some example for Learning Experience
Constant innovation, ML/AI-driven
What boosts mor value/utility
Network effect or impact of AI ?
The Impact of AI help to the rive of the curve
What are the two New Source of Competitive Advantages ?
Network Effects and Learning Effects
What is Network Effects and give an example
Network Effects describe the value added by increasing the number of connections within and across networks
Example:
Value to a Whatsapp or LinkedIn user of being able to connect with a large number of connections
What is Learning Effects and give an example
Learning Effects capture the value added by increasing the amount of data flowing through the network
Example:
Data used to power AI to learn about and improve user experience
What is the cost of digital operating models ?
Digital operating models have near-zero marginal costs!
Give the curv and explaination of the value of Network and Learning Effects
See picture
What is the Collision Between Traditional and Digital ?
See picture
What is the Network Analysis ?
Network analysis involves understanding the open and distributed connections across firms, with each firm connected to many networks across disparate industries
What is Industry Analysis ?
Industry analysis focuses on specific, isolated industry segments
For uber What is the core service delivered? What networks are key to providing that service, and what are their characteristics?
See picture
What does it mean Multihoming ?
Adoption of multiple platforms
What does it mean Disintermediation ?
Network members bypass a hub and connect directly
What does it mean Network Bridging?
Connection of networks to leverage user base and its data
What are the three ways to find new opprotunities ?
Leverage Capabilities
Leverage Insights
Leverage Data
How Amazon Leverage Capabilities ?
Online Retail -> Marketplace -> (AWS) -> Search -> (Amazon advertising)
Warehousing -> Computer Vision -> Amazon Go
They use the previous service to create a new one.
